In this week’s Winter Music Conference guide, we summarized why you should check out the white-hot techno DJ, and now label impresario, Anja Schneider. Click here to read the article. Of course, there were a bunch of interview outtakes, so here’s the full Q&A for the super fans. Scroll to the end of the interview for full details about her appearances during conference.– Arielle Castillo
When and how did you wind up in Berlin?
I'm originally from Cologne, and actually it was for music. I came for one weekend to have a visit at the famous Planet club — this was '93 or '94. After this visit, I decided I had to move there. This was my city, with my music.
How did you end up in radio first?
When I moved to Berlin I had just finished my studies in marketing and communications, and I worked first in an advertising agency for a few months. At home, I had heard always pirate radio -- Kiss FM, it was all DJs.
I was so into this music and I loved it, so I went there and I said, Hello, my name is Anja, I’ve just come to Berlin, do you need help. Because I always had in mind since I was a child that radio was something that I loved.
It was really, really small; it was a pirate station -- it was only four people. So I worked there as a program manager, because I came there from a marketing background. I tried to build things up and always tried to bring more electronic music into the programming.