WMC 2009: Is SXSW Cannabilizing WMC?
By Kyle Munzenrieder in Winter Music Conference
Tue., Mar. 24 2009 @ 1:30PM
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| Kyle Munzenrieder |
| Kid Sister at Don't Mess with Texas during SXSW. |
But, lets get it straight, while WMC has certainly taking a back seat to SXSW in the media, the two conferences couldn't be more different than the sun and the moon, or The Sun and The Neon Lights and "My Moon, My Man". WMC started in 1986 in Fort Lauderdale as an eighty person conference, a year later SXSW debuted in Austin, Texas with a whopping 700 person attendance. For the next decade and a half the dance-centric WMC and the indie-fied SXSW really didn't overlap. Then somewhere along the way someone started "playing Daft Punk to the rock kids," and in 2002 two dudes called the DFA resurrected dance-punk and produced a little song called "House of Jealous Lovers" for The Rapture, leading to a weird world of cross over dance acts, house remixes of punk bands, and all sorts of MP3-blog fuckery.
So yeah, there's a lot of overlap now. Fuck, even Ultra mainstagers Booka Shade and Deadmau5 played SXSW this year. Though, I didn't hear a peep about it in Austin, and can't even find a decent write up of the party anywhere on the internets. If you play SXSW and no one blogs about it, did you even make a sound?
But, as a certain blogger would say, it's probably important to some band's "personal brands" and aspirations of cross over success or whatever to play both conferences. I mean WMC isn't going to help some euro-DJs get paid to do some big money remix for a buzz band, and playing SXSW isn't going to lead to respect in Europe, and the lucrative DJ gigs that come with it. So until SXSW makes a Villalobos booking coup or gets the Belleville Three on one stage, I'm pretty sure WMC can tolerate a few Hype Machine favorites worn out by Austin, and still retain its status as the go-to American festival for dance music.
Anyway, for those of you who care, here's my badge-less, all free show SXSW experience contained in a graf and this photograph:
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| Kyle Munzenrieder |
| Bruno Wizard of The Homosexuals during SXSW at Ms. Bea's. |







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