Fat Joe: Cool & Dre Inspired Direction of New Album Darkside, Vol. 1
And while that record's Akon-featuring lead single, "One," entered the lower reaches of the Billboard R&B charts, the rest of the album mostly failed to stick on a massive level. (We still give Joe and the record credit for featuring tracks from South Florida-based producers like Schife, Jim Jonsin, and Rico Love.)
So when it was time to head back to the studio longtime Fat Joe friends, rising Miami super-producers, told him, gently, that perhaps he had gone a little too soft on his previous effort. He recounted their advice yesterday to MTV News:
Joe said that his friends, producers Cool & Dre, were two of the people who inspired this project. The production duo believed the Bronx MC had missed the mark with 2009's Jealous Ones Still Envy (J.O.S.E.) 2 and wanted to hear an album of just hardcore Joey Crack music. He recorded the album in their Lake Oasis studio in Miami.Cool & Dre ended up producing three tracks for the album, including the Trey Songz-featuring single "If It Ain't About Money." (Also repping Miami: Streetrunner, who produced the Weezy-featuring track "Heavenly Father," and Rico Love again, who appears as a guest star on the Scoop De Ville-produced "No Problems.)
"They was like, 'Joe, you the boss, man. We need you to be on top. We need you to be hot. If you not hot, nobody's hot, ' " Crack detailed. "They felt like, 'Yo Joe, when I first met you, when we was doing the J.O.S.E. album and [2002's] Loyalty, Joe Crack was from the Bronx, he was hard, we couldn't tell him nothing.' They wanted that back; so did some of the blogs. My fans kept on me like, 'Joe, we love you, we gonna support you. But we need that Fat Joe the Gangsta.' "
Here's "If It Ain't About Money." For more than that "Lake Oasis" studio mentioned in the MTV News story, click here to check out New Times' recent feature on Cool & Dre.