Rachel Goodrich's "Golden Phone" Is Being Used to Sell, uh, Phones in New BlackBerry Ad
|Photo by Yvette Labov|
|The choice: Golden phone or BlackBerry?|
Last time, the Crayola corporation was making use of Ms. Goodrich's "Light Bulb" to brainwash kiddies into desperately desiring the Color Explosion Glow Dome, "a spinning glowing dome that brings your best ideas to life."
Now it's BlackBerry who's nabbing some of that Goodrich magic, co-opting Rachel's cover of "Golden Phone" (originally by Brit whimsy-poppers Micachu and the Shapes) for a new ad, starring ballerina Misty Copeland.
See the BlackBerry Bold commercial after the cut.
Follow Crossfade on Facebook and Twitter @Crossfade_SFL.