House Might Be Wynwood's First Proper Nightclub

Categories: News, Nightlife
HOUSE_Rendering.jpg
The only clue given to us as to what House may look like.
Is Wynwood, Miami's arts district and hipster mecca, ready for a full-fledged nightclub? Mark Lowe thinks so.

Lowe, the man behind Fort Lauderdale's Living Room, is poised to open a 9,000-square-foot party spot called House, which scheduled to open February 2012.

"It's definitely not a lounge, but I wouldn't describe it as a megaclub either. It's really its own entity -- it's a house," Lowe tells Crossfade over the phone.

The idea: converting this former warehouse space (exact location is unknown at this point) into a living, breathing home.

"It has kitchens, bars, VIPs, showers. It's literally a house. I'm trying to approach it in a different way, telling myself I'm creating a house -- essentially a house party. It's something I can't fully define."

Lowe adds that House is basically the house of the future, with rotating "cyber-art" that could help local artists reach a wider audience. And according to a press release, the venue will be equipped with a "state-of-the-art sight and sound installations such as 360-degree panoramic projections, 3D architectural mapping, holograms and cyber technology unparalleled in the world. In order to evoke the warmth and intimacy of an actual home, kitchens will be bars; showers in VIP areas; beds with bed sheets; cocktail waitresses dressed only in crisp men's T-shirts; and pajama-clad bouncers, even sexy little surprises in the nightstand tables."

As far as what kind of events and programming we can expect, Lowe says it will mostly be DJs, but he hopes there will be live art, installations, and performance art happenings too.

"I think the art district is ready," Lowe says catching on our of skepticism. "You have Cafeina, Bardot, and a huge influx of people who live in Midtown that don't necessarily want to drive over the bridge."

Sure, Wynwood already has Bardot, Electric Pickle, and Cafeina. And bars like Lester's and Wood Lounge have popped up recently. At 9,000 square feet, though, House would dwarf those spots. Can the area sustain such a place?

"If you create something you unique, people will want to check it out. I also have a very strong following in Fort Lauderdale, and I have a strong following in Miami as well. I have that pull promotionally."

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9 comments
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Tanimar1
Tanimar1

As I'm reading the comments I wanted to respond to some of the things stated and heard. HOUSE is in no way trying to compete with Grand Central or anything else . I understand the idea that it might be gimmicky or some silly idea etc. If I wanted to open something on Washington or anywhere else I would have . I believe in the future and concept of the arts district , and the idea of exposing artists and their work to people across the board. HOUSE is a visual concept and artspace , and something that will incorporate technology that no club in the US employs. The space itself is 7,400 sq. ft plus the patio . Its not small by any means , but certainly not huge. It is my hope and intention that people who haven't been exposed to the area will experience it. First and foremost I am an artist , not someone interested in changing or destroying an area with so much energy. As for the ego comment , of course I have an enormous, ridiculous , and insane ego. Surprisingly , all the clubs mentioned by comparison have owners ( or should I say conglomerates ) with equally massive egos ;) All kidding aside , please attempt to keep an open mind , check it out and tell me your opinion. I am the first person to recognize that in this economy it's a chore just to leave your HOUSE , so hopefully you'll see a HOUSE worth leaving for !!! Thanks for the interview Jose - and I LOVE Grand Central :))) Mark Lowe ( aka Ego Monster )

rp3
rp3

seems unnecessary.  the smaller venues seem like they gel with the area better.

JonZPell
JonZPell

Prob just bring some of the Living Room crowd, about it.  Lowe is full of himself anyway,pass on this. Ill stick with the real clubs in Miami like Liv and Mansion

Jrodriguez67
Jrodriguez67

Why not just take over the old SoHo lounge space and gut it out to make it completely new?

jorge
jorge

why is no one drawing the direct comparison to the only other spot like that in miami - grand central? its about 5 minutes away from wynwood and does very well...

Jose D. Duran
Jose D. Duran

Last time I checked, Grand Central is not in Wynwood... Downtown has had many large nightclubs in its history. This would be a first for Wynwood. Also, it doesn't seem to be going after the same market as GC (touring live music acts and "performance" DJs), at least that's what I got from my conversation with Lowe. That could change once doors open.

SkyS
SkyS

They will come check it out maybe.. ut, sounds like a gimmick spot to me... Not enough traffic through Wynn to keep it in business i.m.o..

good luck though

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