WMC 2012: Laura Jones, Matt Tolfrey and MANIK Headline Air London at Electric Pickle
Artist collective and label Air London, for example, has become synonymous with top-notch underground tech-house. And its WMC parties in recent years have done a lot to cement that reputation on the international scene.
"We champion independently minded acts that absolutely do not want to follow the crowd," Air London's David O tells Crossfade. "We like to keep the lineup fresh, and present as many breakthrough names as possible, alongside more established acts.
"So far, we have done that and also created a proper party at the same time. People seem to be coming back year after year and it's always nice to see familiar friendly faces!"
As it turns out, Air London's relationship with Wynwood EDM mecca the Electric Pickle has also helped bring the collective and label to international prominence. "It's still only our fourth year doing parties in Miami and the third consecutive year at the Pickle.
"The club was as forward thinking as ever when they first gave us the Tuesday slot. Because back then, we were nowhere near as well-known as we are now. I'd like to think we have made the Tuesday spot a lot of people's first port of call for WMC or Miami Music Week."
This year's Air London showcase at the Electric Pickle on March 20 promises to be as spectacular as ever with a dozen stars of the transatlantic scene onboard.
Air London Lineup
Air London Presents a Night in the Air. Tuesday, March 20. Electric Pickle, 2826 N. Miami Ave., Miami. Early morning to midnight. Ages 21 and up. Call 305-456-5613 or visit electricpicklemiami.com.
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