Mansion on Dennis Ferrer Incident: "We Had to Make a Call When His Set Cleared the Venue"

DennisFerrerMansionMiami3.jpg
Via facebook.com/dennisferrerobj
See also "Dennis Ferrer's Final Word on Getting Kicked Off Mansion Miami's Stage for Not Being 'Commercial Enough.'"

Earlier this week, we told you about South Beach's Mansion kicking its headliner Dennis Ferrer off the decks mid-set for not playing "commercial enough." And then we followed up with Mr. Ferrer's remarks about the incident.

Well, after much backlash and shit-talking about the nightclub from EDM fans on the web, Mansion and Opium Group has finally commented.

"While Mansion has enjoyed having Dennis Ferrer spin for us twice before," senior vice president of communications Vanessa Menkes tells Crossfade, "we had to make a call when Dennis's opener and Dennis's own opening set cleared the venue of half our guests in 42 minutes last Saturday.

UPDATE DJ Shadow kicked off the decks at Mansion Miami, just like Dennis Ferrer.

Dennis Ferrer's Mansion Incident

Miami's Mansion Nightclub Stops DJ Dennis Ferrer's Set for Not Being "Commercial Enough"

Dennis Ferrer on Mansion Incident: "Sad to See People Force-Fed a Misrepresentation of EDM"

"As a venue, we owe it to our guests who have paid admission to provide good music, and as Dennis's own real-time tweet said, 'everyone is just standing going huh.'

Indeed, Ferrer tweeted on Saturday night that "everyone is just standing going huh" and "looks like a education is in store for tonight." Apparently, the DJ was hoping to school Mansion's patrons on the merits of proper underground house music. But then he got cut off.

"Mansion has been innovative in bringing diverse forms of music to this market," Menkes explains, "including sold-out shows with several DJs in the underground genre including Audiofly, Nic Fanciulli, Joris Voorn, Carl Cox, Richie Hawtin, Dubfire, Sasha & John Digweed, Hernan Cattaneo, Umek, Gaiser, James Zabiela, Sebastien Leger, Pig & Dan, and many more.

Opium Group adds, "It wouldn't be fair to blame it on Mansion wanting 'commercial house music' as we never requested that, nor would we have booked Dennis Ferrer if we wanted a purely commercial set, although Dennis's set was actually quite commercial featuring several Beatport Top 100 tracks.

"Unfortunately, the set just wasn't working. And when we advised that the crowd wasn't moving to the set, he threw his hands up and said, 'I've got nothing.' Every DJ has a bad day, and Dennis's was last Saturday."

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Mansion

1235 Washington Ave., Miami Beach, FL

Category: Music


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19 comments
lolwut
lolwut

If he was emptying the room then they didn't have much choice. They have a business to run. As long as he got paid...

Majes888
Majes888

Mansion either doesnt know Dennis Ferrer's sound or doesnt know its clientele.  You don't hire Ferrer to play mashups.  You hire him to play his sound.  If the crowd wasn't feeling it, then its Mansion's fault for hiring him to play that specific night.  Instead of a mea culpa, their delayed response was classless. 

Richard John Simmons
Richard John Simmons

I really can't imagine Dennis playing a bad set, I'm sure he wanted to give a little history lesson in this one , which is also what i like to do sometimes , but there are times to go back to school and times to just read your crowd!

ravenman
ravenman

needed more grammy winning skreechex 

Omarsahrrf
Omarsahrrf

book deadmau5 every month and all will be forgiven

OthersPlayHouseWePlayCrap
OthersPlayHouseWePlayCrap

He didn't have a bad day. Your crowd is made up of idiots. Which is understandable since they're going to an Opium Group venue. 

Huh?
Huh?

ppl still go to mansion??? buahahahahahahahahahahaahah

Omar Ghaffar
Omar Ghaffar

Better answer: "We market to Jersey Shore watchers, anyone from Hialeah or inner Dade that acts gangsta', avid fistpumpers, college kids and tourists. DJ's who play here need to be prepared with music to play to this audience, and if they don't bring music like this, then we reserve the right to remove them. Dennis should have been more professional and brought more music. << Should the DJ, a a professional, have brought more music, even if  he didn't like it? I wonder what people think

Omar Ghaffar
Omar Ghaffar

Audiofly, Nic Fanciulli, Joris Voorn, Carl Cox, Richie Hawtin, Dubfire, Sasha & John Digweed, Hernan Cattaneo, Umek, Gaiser, James Zabiela, Sebastien Leger, Pig & Dan - most of these are artists that they haven't booked in a while anyways. Artists like these listed actually DO have widespread commercial appeal, so you cannot call them "underground." The common link is that these artists are quality commercially known artists rather than cheezy commercial artists (think Benassi..fistpump). Carl Cox..underground? The guy has been world famous for decades. He spins a commercially accessible sound that is non cheesy and Its well known. For them to post that Dennis had a "bad night" - clearly they are trying to shift the blame on him for not making their crowd dance. Who the heck goes to Mansion anyways is a question worth examining.  If they really pull that awful a crowd of tone deaf guidos, ect. then how would one entertain them?? Or was the set that bad? I remember I went to Mansion the night it opened and they had Jimmy Van M on the decks and it was a good night - they targeted more of the hip hop crowd after that I think. The vast majority of my friends (who like underground dance music) avoid the venue even when they do see the occasional good booking because they don't want to deal with the unfriendly crowd that goes there. When I saw Cattaneo there it was a chill crowd but that was years ago; otherwise there's some rough people that go there. Just my 2 cents.

Loic Tambay
Loic Tambay

This is Mansion's caption on the DJ Mag top 100 clubs  "OTHERS Play House, We Play Mansion" is the title for Saturday night parties at this sassy Miami venue. A fitting statement considering the opulent décor of this capacious room that combines neoclassical decadence with Lucite tackiness. So decadent that it's possibly a touch tongue-incheek, Mansion still makes its mark year after year, surviving on the infectious machismo and godlike power of past visitors Jay-Z and Bill Clinton. It's the lounge of choice for events such as Diddy's VMA afterparty and LeBron's Miami Heat party - where the term VIP really means VIP. Once again host to a litany of events for the WMC/Ultra season, Miami Music Week brought Benny Benassi, Roger Sanchez and the official Ultra Music Festival afterparty spanning two dates with Fedde Le Grand and Avicii"

They then go on to say ""Mansion has been innovative in bringing diverse forms of music to this market" 

Contradict much?  So what?  They see the rise in popularity in underground dance culture and decide to try cash in on it?  Sadly, people who attend "VIP" parties at "opulent" Miami clubs visited by the likes of Jay-Z obviously don't understand underground music...Also, in my experience, people who enjoy more underground styles of music don't attend clubs that advertise themselves as a haven for VIPs and list Avicii as their rise to fame.Their rebuttal is obviously a poor excuse to save face.  No where, NOWHERE is it ok to boot a seasoned underground DJ such as Dennis Ferrer.  As stated before, their talent manager is to blame for misunderstanding the market, and perhaps their advertising department for promoting Mansion in the wrong light if they are truly trying to represent a more "underground" vibe.  Ah Mansion, every club as a bad night, and yours was last saturday.  Perhaps you should be the one to be booted early ;)

Proflooring
Proflooring

As a professional I've learned to embrase all genres commercial or underground.. times are changing so are generations..Djs are as important as the venues that hire them. There is aways gonna be a time to improvise and please the masses who are all of our supporter's.

One less fan
One less fan

Good way for mansion to cover there ass, real recognize real you guys fucked up! And ow Denis's an apology, no matter how wack or boring the set is, pay respect and let him finish his set. But truth is this is bullshit

Kyle Munzenrieder
Kyle Munzenrieder

It's charming that someone thinks the likes of Carl Cox, Richie Hawtin, Dubfire, and Sasha & John Digweed are from "the underground genre." 

djhans
djhans

Let's face it. Miami is not that open minded. Dennis Ferrer is a great DJ and his set is more for a crowd that understands a DJ's transition. I do agree that sometimes the stars are aligned but not in your favor as for Dennis. I recall Aramis Lorie of Grand Central say "this set is for a smart crowd" about another eccentric DJ/Artist Mr. Oizo who plays a set made for the more respectable EDM listener. Touche Aramis!

Jason Greenie
Jason Greenie

On two occasions I've seen Ferrer come out and play set so flat and boring that even his biggest fans were asleep on their feet. But not once did I or anyone else think "get this guy off the decks." Dude is an international headlining artist. If you want a DJ that plays to your local crowd, who knows how to read the room and feed the vibe, that's what your hometown resident DJs are for.

Dngoodsw
Dngoodsw

This was an exceptional post

lolwut
lolwut

LOL I guess you have never heard them live. Or maybe they just drop different sh*t up here.

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