Avicii Lands Ralph Lauren Endorsement Deal: Will EDM Jeans Include a Molly Pocket?

Categories: News
300097_10150369628396799_26435256798_8494309_1751271042_n.jpg
Facebook
Avicii loves Ralph Lauren Jeans
Ralph Lauren and denim are arguably two of the most American facets of ready-to-wear designer clothing.

But in a surprising move, the company that brought country club duds to prominence in the late 1960s has gone Swedish. In fact, they've gone Swedish house.

According to Rolling Stone, "Swedish mega DJ/producer Avicii" will be featured on a new Ralph Lauren ad campaign later this summer that'll debut on the company's Denim and Supply website.



This week, Avicii will film the "video element" of the Ralph Lauren Denim and Supply ad in New York City. The spot, co-produced by the Swede, will feature a new track and "some of the DJ's biggest fans for good measure."

The 22-year-old superproducer recently made headlines after Madonna dropped an ecstasy reference while introducing his Ultra Music Festival set. Her appearance seemingly pissed everyone off, including Deadmau5 and Paul van Dyk who criticized Madge for babbling about drugs at an electronic music festival.

Wait till they find out that Ralph Lauren's EDM-inspired blue jeans include a Molly pocket.

Avicii's Le7els. Friday, June 8. American Airlines Arena, 601 Biscayne Blvd., Miami. The show starts at 8 p.m. and tickets cost $37.50 to $90.75 plus fees via ticketmaster.com. Call 786-777-1000 or visit aaarena.com.

Follow Crossfade on Facebook and Twitter @Crossfade_SFL.

Location Info

Map

American Airlines Arena

601 Biscayne Blvd., Miami, FL

Category: General


Sponsor Content

My Voice Nation Help
2 comments
maaarlong
maaarlong

don't all jeans already have a mini pocket for such use?

Now Trending

Miami Concert Tickets

From the Vault

 

Events

Loading...