Billboard Latin Music Conference and Awards: A Six-Step Guide Starring Pitbull and Open Bars

Categories: Guides
Pitbull Boat.jpg
How does the new generation of Regional Mexican acts feel about genre trends, violence, and online promotions? Will Pitbull's Dr. Pepper print campaign beat out Daddy Yankee's Western Union ads for a Music Marketing award?

These are just some of the topics that are being discussed at this year's Billboard Latin Music Conference and Awards, a four-day event that kicked off yesterday at the JW Marriott Marquis Hotel Miami and wraps with Thursday night's Billboard Latin Music Awards, live from the BankUnited Center on Telemundo.

Check out Crossfade's mini-guide to this year's conference and awards show, complete with fun shit like open-bar happy hours and celebrity sightings -- not to mention tips on how to sneak into each event.

Marketing Awards and Happy Hour
Tuesday, 5:30 p.m.

Don't have a ticket? Throw on a guayabera, slick your hair back, and shine your loafers. We're sneaking you into Tuesday's sweetest happy hour. There's plenty of booze to go around, just remember to act natural.

Cocktail Reception
Tuesday, 7 p.m.

After boozing it up with industry execs and advertisers at the Marketing awards, hop on the elevator and blend in with the crowd of label heads, entertainment lawyers, and publicists for a 19th-floor cocktail reception. If you have any problems with security, tell 'em you're with "the world's top salsa dancers" and you've gotta get ready for "The Performance."

Caporaso Entertainment and SonicProjects Showcase
Tuesday, 10 p.m.

Holy shit, Placido Domingo Jr.? Nothing screams Spanish-language recording industry louder than the Brickell Irish Pub. That's where celebrity picture hounds can camp out for a shot of Ariel Nan or Gonzalo Real. Talk about overwhelming.

Location Info


JW Marriott Marquis Hotel Miami

255 Biscayne Blvd Way, Miami, FL

Category: General

BankUnited Center

1245 Dauer Drive, Coral Gables, FL

Category: General

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