Ultra Music Festival's Russell Faibisch on UMF TV Launch: "This Is Just the Beginning!"
|Behold Ultraland! Soooooo epic!|
Adding to an already sprawling portfolio of EDM entertainment assets (obviously including the original Ultra Music Festival in Miami as well as a six-country, four-continent tour, officially dubbed UMF Worldwide), this imperial party-time megapower has recently launched UMF TV, an "online TV channel," according to its office of information, "dedicated to bringing you the very best videos of electronic music featuring original and unique content."
Of course, we here at Crossfade have already heralded this joint venture with YouTube and recapped its debut episode starring Avicii and Madonna. But now the empire's chief mastermind, Russell Faibisch, has issued a personal promise to the populace of Ultraland.
|A view of the empire from your iPhone.|
"Teaming up with Final Kid has aligned two creative visions and allowed this incredible one of a kind experience to come into everyone's homes, smart phones and iPads . . . everywhere!"
"Launching UMF TV, our partner channel with YouTube, featuring bi-monthly episodes of original content, broadcasting the live stream of Miami, where millions of people watched the festival around the world all three days, and now releasing 'CAN U FEEL IT' for free on YouTube for everyone to see ...
"This is just the beginning!" the Ultra executive ecstatically exclaims. "We have a lot more surprises lined up for our fans!"
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