Audrey Napoleon: "I Want to Be the Gaga of Electronic Music, That's My Goal"
Identity Festival 2012 in Miami is 52 hours away! And no doubt the city's epic partiers are gearing up to get down with Eric Prydz, Wolfgang Gartner, Madeon, and all those other big-name headliners.
But one of the best things about festivals is discovering up-and-coming talent, and ID Fest packs a killer punch of rising stars, like L.A.'s Audrey Napoleon.
This raging songstress blends a catchy pop sensibility with EDM's darker side on her debut Ornamental Egos EP and she'll be tearing it up Saturday afternoon on the Rockstar Energy Drink stage.
We here at Crossfade caught up with the "Gaga of dance music" on her way to Atlanta.
Crossfade: How's ID Fest going so far? Where are you now?
Audrey Napoleon: Right now, I'm coming down from Philadelphia. We are going to Atlanta for the show today. And so far, it's been really great. It's been quite an experience. It's my first tour, my first time on a tour bus.
The crowds at Identity must be pretty awesome. What would be the elements of a perfect set? Have you ever been left feeling, like, "Wow, that was the greatest thing ever"?
Yeah, I've had that happen a few times. But I think that it's just when everything comes together, from the crowd reactions to the excitement of the fans, the music that I've chosen, the weather. Basically all the elements coming together to create that perfect show.
It's not only a perfect show, but a perfect event. Because you have to have the person that's opening for you be perfect as well. They start the night really nicely and when you go on the crowd is just perfect and they're ready for it.
Your first EP was just released. How do you feel now that it's out there in the world?
I still feel very nervous about it. It's my first one. So it's a very vulnerable state that I'm in, releasing my first EP. But I'm pleased with the response from the fans. Everyone seems to really like it and I'm excited to see where it's going to go. At this point, I'm almost ready to get back into the studio. I've been writing some things on the road, but I'll be excited in the fall when I start to write again. You know, the moment you put something out, in my head anyway, as an artist is, like, "Alright, what's next. What should I do now?"
What went into making the EP? How long were you working on it?
It took me around six months. I did six singles prior to the EP. There were quite a few tracks that I did, a bunch of different ideas. But I tried to whittle it down to what my sound really is at this moment in time. And I'd be in the studio 12 hours, 16 hours. It all depended on the evening and how much I was inspired. I wanted to make sure that it was an exact representation of who Audrey Napoleon is at this moment. It took a while, but I think I got it. I think I got it.
You call yourself "Underground Pop?" What does that mean to you?
Underground Pop is a word that I've created, that I made up in my head, to explain my music. It explains equally my love of the underground, of techno and the whole dark side of electronic music and then it reflects the pop music that I really love. The infusion of the dark and the light. Which is the same as my name, Audrey Napoleon. You know, the light and (the dark), and also the masculine and feminine. Everything is just a paradox, I'm a walking paradox.
What are your goals musically and stylistically?
I want to make music and make my art. I want to inspire. My whole goal with my music is to inspire and to make people feel something. Because, for me, music is the only thing that makes me feel any sort of real emotions. I'm trying to portray that through my work and eventually be the Gaga of electronic music. That's my goal.
Identity Festival 2012. Saturday, August 4. Klipsch Amphitheater at Bayfront Park, 301 Biscayne Blvd., Miami. The show starts at 2 p.m. and tickets cost $40 plus fees via livenation.com. Visit IDFestival.com.
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