Mansion Miami: "Most Sincere Apologies to DJ Shadow and Fans for His Set Being Cut Short"

Categories: News, Nightlife
DJ_Shadow_Mansion_Miami_Comment.jpg
Photo by George Martinez
"I've waited a long time to play here. But they said this shit's too future for all of y'all."

That's how DJ Shadow said goodnight to clubbers at Mansion on South Beach after getting kicked off the decks last Saturday.

For the second time in 2012, the Opium Group-owned nightclub forced a well-respected DJ-producer to end his show because the music was making its bottle-service clientele uncomfortable.

But this time, Mansion is apologizing.

UPDATE DJ Shadow just released his "Infamous" Mansion set, asking: "Too hard? Too future? Or just too raw?"

See also:
-DJ Shadow Is "Too Future" for Mansion Miami: A 15-Photo, Semi-NSFW Recap
-Miami's Mansion Stops DJ Dennis Ferrer's Set for Not Being "Commercial Enough"
-DJ Shadow Kicked Off the Decks at Mansion Miami, Just Like Dennis Ferrer


DJ_Shadow_Mansion_Miami_Comment1.jpg
Photo by George Martinez

Last February, Dennis Ferrer was kicked off the decks -- just like DJ Shadow -- in the middle of his set. The reported reason: He was not playing "commercial enough."

But while Mansion expressed no regret over the Ferrer incident, the club's reps (in a statement emailed to Crossfade last night) are offering "sincere apologies" for the Shadow episode, promising to always "respect innovators such as DJ Shadow" in the future.

Location Info

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Mansion

1235 Washington Ave., Miami Beach, FL

Category: Music

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14 comments
ilandwar
ilandwar

@Jose 'Joel' Lanzar

It's "TOO" late, "TOO" late, you stupid illiterate dumbass! At least learn to write, you fucking ape.

swjurgens
swjurgens

Wow, it took Mansion's PR team almost a week to respond with an apology. It is unbelievable that they are continuing to delete comments off of their Facebook page. Someone clearly needs to take a Social Media PR 101 course.  Below is what I posted to their page last weekend (of course it was deleted):

"Deleting any mention of DJ Shadow and people's posts on your FB page is not going to help your PR crisis, it is just going to inflame the situation. All of this bad publicity doesn't look like it is going to blow over quickly this time around, so hopefully someone on your team is busy crafting a public response. If you don't have a publicist you should hire one a good one asap (and if you already have one then maybe it is time to fire them and hire someone else)."

t_cube
t_cube

"this error should not have happened" correction: this error should not have been MADE. 

whoever handles crisis/issues management in your PR department took a while to come up with this.. who else in your PR messed up?? oh yeah, the promoter(s) who cut dj shadow's set short.. i hope some of the "changes" you guys talk about here consists of getting new PR. 

well, not a big fan on mansion anyway. so superficial.  

ronin_scribe
ronin_scribe

Any club that places the lunkhead dipshit music interests of its bottle patrons over the creative choices of a true legend on the decks deserves boycotting, in my book. It begs the question why Shadow would even play a hellhole like Mansion (I'm sure the money was good), but more importantly, the whole incident exposes the sleazy South Beach club scene for what it truly is and always has been: a roiling, bacchanalian meat market of airhead wannabe models, their roid-rage-challenged boyfriends, and the ruthless thugs who charge them all admission and overpriced bottle service so they can jerk each other off with blood money until the mega-rich-fuck apocalypse comes. Saccharine dance-pop music is the perfect soundtrack for such a gutless and vapid scene.

deanna.rilling
deanna.rilling

They can avoid having to pull another innovator by never booking another one because they obviously care more about their bottle patrons than the music ... a sign of the times sadly. :( -@deannarilling

D.f. Basora
D.f. Basora

How is it that they hire him THEN they don't like him? Whether the club staff didn't properly preview his style or they stupidly thought they could make him change and then humiliated him when he didn't its a bullshit move

Kzm Ufc
Kzm Ufc

The venue itself might be good. But the people that run it really do suck ass. The '$in¢€r€ apologi€$' part is just pure hypocrisy and took place ONLY because now they tried to book someone who turned them down and won't profit from his/her appearance there in addition to seeing a $ignificant drop in attendance after the DJ Shadow fiasco. They earned their reputation. But no worries...Paris Hilton to da rescue, y'all!! Yay! LMFAO

chaunceysizemore
chaunceysizemore

fyi this is what mansion really thinks. it's from their facebook page:  "We actually had huge amounts of traffic and great sales this week because of this... our upcoming events are almost sold out. The DJ in question also got TONS of great publicity too. So to everyone who stood up for that DJ yet has never been to Mansion, we thank each and every one of you!"  

Clemente Morales
Clemente Morales

It's Mansion that sucks. Period. Unfortunately his true music fans suffered. I'm not into Shadow, but I feel for him and his fans with this incident. This just further cements my already existing beliefs on Mansion, and other "clubs", and thats that they're full of douches. Just my .02.

Austin Hill
Austin Hill

Bullshit, all the way. They just apologized b/c of all the negative publicity.

chaunceysizemore
chaunceysizemore

apology NOT accepted. i'll never go to mansion again. this happened on my fing birthday!!! i went with my gf and 2 friends. being long time dj shadow fans we were so excited. but the jerk at the door wouldn't let me in supposedly because i was wearing a t-shirt (even though i had no trouble getting in the previous sunday - when business was slow - wearing something very similar!) complete BS. mansion is a bunch of greedy, pretentious pigs and i feel completely disrespected by their actions.  never again.  if they really want to apologize, bring shadow back for a free concert and give priority to the people that bought tickets the first time.

Glen Nelson
Glen Nelson

too little too late! Love live DJ Shadow!

Adam Matza
Adam Matza

Kind of a Papa Johns/Chik-Fil-A apology. No forgiveness!

Michael del Vice
Michael del Vice

Mansion always cuts off Dj's when they don't play mainstream Y100 songs....And the worst valet service in the world. They would steal your soul if you somehow left it in your car.

Ezekiel Angulo
Ezekiel Angulo

The only reason they apologized was because Shadow called them out on their bullshit and alot people took notice. That's bad for business.They don't give a shit about the music or the culture. All they care about is filling up their VIP tables and charging $20 for drinks. Now everybody knows how fake SoBe nightlife is.

meetlouiz
meetlouiz

Another "innovator" won't even consider playing again, once Shadow informs them on what ignorant pieces of shit Miami promoters are. Thank again, Mansion.

Dirk DeSouza
Dirk DeSouza

With all due respect to Mansion, hiring a legendary DJ with a long, transparent legacy of non-mainstream work, then publicly humiliating him, is just wrong. Especially with multiple layers of onsite management making decisions in real time. So I applaud this classy apology and I hope they invite him back for his deserved day in the sun.

Sam Heywood
Sam Heywood

I like the fact they admitted the error of their ways. I wont be going there, but still. A lot of organizations can't do that. The, um, NRA comes to mind HOLY GOD THAT PRESS CONFERENCE TODAY WAS A DISASTER.

stevemac77
stevemac77

whatever. I'll never go to that shithole again. 

Sandra Ramirez
Sandra Ramirez

They should give people refunds!!! My BF tried to get a refund and was refused. He then disputed it with his CC company! and BTW Mansion still sucks! >.

Bernie Roses
Bernie Roses

The changes that they made include, never ever ever book DJ Shadow again because his "futuristic" music is not conducive to bottle poppin'.

Ariel Mendez
Ariel Mendez

LOL. It took them a whole week to come up with that paragraph?

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