Chopstick Talks Suol Label, Topping the EDM Polls, and Miami Debut at Delano Hotel
Suol can only get bigger in 2013, as hotly tipped artists like Till Von Sein, Daniel Bortz, and Tricksi continue to beef up the label's catalog with tasty choice cuts. But a growing international touring schedule will also continue to help the gang convert fans on both sides of the Atlantic.
Recently, Crossfade caught up with Chopstick ahead of his Miami debut performance at the Delano Hotel with Suol co-owner John Jon, Daniel Bortz, and local promotion collective Young Hearts.
-Q&A: Till Von Sein Talks Deep House and New Album on Suol Label
-Interview: Young Hearts Launches at Delano Hotel on South Beach
Crossfade: How did the Suol label first come about? What concept did you have in mind when you first launched?
Chopstick: It's an interesting question, as our label Suol was actually set up in 2007, under a different name. But officially, the label, under the moniker Suol, launched on January 27, 2010.
At the beginning, in 2007, we called it Baalsaal, which had a third founding member and 12 releases overall. In January 2010, the third member went on to do his own thing and we changed the name from Baalsaal to Suol. So our first release under the Suol name was actually our 13th release. A bit complicated, but we felt the necessity to make these changes. And so far, we're running well as Suol.
Our concept wasn't something totally new -- a lot of labels had that "family label" approach. But for us, it definitely was a game changer. We spoke with our friends, such as Till Von Sein, Trickski, and Fritz Kalkbrenner about our label concept and our desire to built a caring "home" for the artists.
To this day, our artists often just pop by the studios and offices because they want to hang out and get feedback on new material they've been working on. In the end, it's really just friends who all share and follow the same musical vision as we do. And that's what makes Suol so fun and great!
What is your criteria for signing artists and selecting material? Is there a specific style of aesthetic you want to define the label?
We never set musical boundaries for our artists. Once we do sign on a new artist, we let them do whatever they feel like. We are always in the loop of what our artists are producing and writing. We share a lot of emails back and forth during the working process and we always give our opinion if we're being asked. But ultimately, we trust our artists and shape the releases together.
We are probably best known for deep house music, though putting our catalog in that genre would be unfair, as we have mad love for various other musical styles. You'll find a more R&B or leftfield track on our B-sides. Really, we do not limit ourselves in terms of style -- all it takes is that we feel the music.