Mogul Robert Sillerman Buys Into Opium Group, Looking at Other South Beach Clubs

Categories: News, Nightlife

AP Photo/Greg Campbell
Robert F. X. Sillerman in front of Graceland.
A media titan who made billions buying up everything from Graceland to American Idol, is poised to become the Tsar of Miami Beach nightlife.

New York businessman Robert F. X. Sillerman has made a significant investment in the Opium Group -- owners of Mansion, Set, Mokai, Cameo, and Opium at the Seminole Hard Rock Hotel and Casino, sources confirmed Thursday. Signs at Mokai and Set confirm the role of Sillerman's company, SFX Entertainment.

Sillerman, who in June pledged to spend $1 billion on electronic dance music (EDM), is also negotiating with Miami Management Group, which operate virtually the rest of SoBe's clubs including LIV, Story, and Arkadia.

"As of now, there is a deal in the works," said MMG's vice president of marketing Jimmy Vargas. Though there's "not much other information besides that."

The bold move to bring the world renowned South Beach nightlife scene under the control of one financier has drawn mixed reviews. While those who have worked with Sillerman contend he is a back room money man who avoids the limelight and major changes at the places he owns, others including the DJ and producer Deadmau5 are concerned consolidation heralds the demise of EDM.

"EDM has turned into a massively marketed cruise ship, and it's sinking fast," Deadmau5 wrote on his blog last summer after news of Sillerman's intentions to dominate the EDM movement were made public in a New York Times story.

Paul Campbell is co-founder and owner of Life In Color, a Miami company that produces a nationwide series of hugely popular EDM events called Day Glow advertised as "The World's Largest Paint Party." SFX Entertainment invested in the company in August 2012, though Campbell wouldn't disclose the details.

"The deal that they gave us is we run and operate our business, and we have resources to bring this thing bigger," he added. "There is no downside to it, not from a business perspective, not from a fan perspective, not for EDM as a scene."

"Every single person is able to run their business, and that's the first thing that [Sillerman] made clear."

Ed Tagliaferri, a New York City spokesperson for Sillerman, declined to comment on the specifics of the deals as did Opium Group spokesperson Vanessa Menkes.

Location Info



1235 Washington Ave., Miami Beach, FL

Category: Music

Set Nightclub

320 Lincoln Road, Miami Beach, FL

Category: Music


235 23rd St., Miami Beach, FL

Category: Music


1445 Washington Ave., Miami Beach, FL

Category: Music

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Gianna. I agree that Walter`s st0rry is neat, on tuesday I got a great Chevrolet after earning $8412 this-past/five weeks and-in excess of, ten-grand this past munth. without a doubt it is the nicest-job Ive ever done. I started this 5 months ago and almost straight away started to bring home at least $75, per/hr.

Kenia West
Kenia West

what? lol who cares if they kicked what dj off the decks.. people are still buying their bottle services, giving tons of money every night. this guy certainly doesnt care about no EDM scene.. he wants $$$ certainly doesnt care for your average raver looking for molly. lol

Humberto Troitino
Humberto Troitino

One man farming money from all the human trash-cattle he could ever want... who's to say that ISN'T the American Dream nowadays? [Common] People work to make money to spend money to be happy, a vicious circle of demoralization that can only end with us (eventually) being fooled to actually LOVING our life on the hamster wheel. Enjoy!

Ked Killjoy
Ked Killjoy

One person cant own all of the clubs in Miami. Someone can take him to court and claim that its a monoply.

Frank Castle
Frank Castle

Opium group went down hill when they kicked out a couple if djs from mansion their club due to the djs not being commercial enough?...and the EDM scene heard about it, word gets around quick in the electronic scene...if the rumors are true about sillerman being all about the money and not the music then miami will have a issue with the edm space will still conquer in miami thou..lets see what happens

Agatha Morazzani
Agatha Morazzani

I dont want to say that guy looks like a rapist....but he looks like a rapist. #mollysluts

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