Miami's Day Music Died to Play Their "Asses Off" for a Good Cause
Some 30 years after "Video Killed the Radio Star," the Internet is destroying the CD business, systematically bombing away at the brick-and-mortar retailers that still carry compact discs. By 2016, record sales will have dropped by over 75 percent, according the Wall Street Journal.
"Times have changed," admits Day Music Died frontman Gabriel Fernandez. "The majority of things are digital."
Including his group's latest album, Elephant in the Room, DMD's first experiment with digital download-only distribution.
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Released in February, Elephant in the Room is an unyielding record that's deeply rooted in alternative from the bygone era of 94.9 Zeta, "The Rock Station." Only minus the cellophane wrapping and nearly impossible-to-peel case tape.
"I love getting a CD and reading the liner notes. But our funds are very limited. As much as we'd love to print in other mediums, we have we have to make money," says keyboardist Humberto Casanova.
"And when he says 'make money,'" frontman Fernandez interjects, "we're not talking about taking money home. We're taking about making money to reinvest in the band."
In fact, Day Music Died is a band that spent over $10,000 recording and releasing physical copies of its first record, The Cardboard Score, in 2005.
"Inexpensive for an album," Casanova says, but well beyond the means of a group of guys in their early 20s.
"To us, that album is beautiful, it's professional," Fernandez adds. "It was a great experience, it was legit. You touched it. You felt it. You heard it. But we reach as many people immediately with the digital for less money."
In addition to updated marketing tactics, Day Music Died has also elevated its game in the studio. This is a much tighter band compared to the "inexperienced studio musicians" who recorded Cardboard Score, Casanova says. "That's the big difference between the two albums."
But little else has changed. The guys joke about how the members of this 12-year-old "family" still "go ape-shit on each other" in the studio, but always play their "asses off" at shows.
"There's nothing better than getting offstage and knowing that you left everything on that stage. There's no other way to play."