SET Reopening for Miami Music Week 2013

The new SET Miami logo.
"Luxury and white-glove service."

That's what South Beach socialites and club wreckers alike should expect from the new SET.

In early January, we here at Crossfade reported that the Opium Group club would be closing for renovations in order to become the Miami nightlife spot "where true VIPs pop champagne."

So now SET's got a new look from Ghosthouse Designs' Mark Lehmkuhl, not to mention a new logo. And tonight, the Lincoln Road velvet-rope mecca will reopen with a private preview of its "complete renovation."

See also:
-South Beach's Mansion Nightclub Closed "For Forseeable Future"
-South Beach's Mansion Nightclub Announces Two-Night Reopening
-SET Miami Closing For Renovations, Returning in March as an "Intimate Nightclub Experience" -Opium Group's MMW 2013 Lineup: Richie Hawtin, Maceo Plex, Porter Robinson


"Say good bye to the mega club experience, and hello to provocatively themed shows and hands on service," a news release from the Opium Group reads.

"SET is for the elite seeking a VIP nightlife experience, focusing on personalized, white glove service. In a departure from massive parties where glowsticks reign supreme, SET satisfies the need for an intimate and extraordinary nightlife experience on South Beach."

Courtesy of Opium Group
The old SET: "Say good bye to the mega club experience."

But it's not just the vibe that's different. The club's "décor" has gotten a major face-lift from the designer, Mr. Lehmkuhl, "featuring blue, gold and grey hues."

"Smokey mirrors will line the walls," the Opium Group enthuses, "and sixteen select VIP tables featuring exotic woods and violet linen fabrics, will be placed throughout, providing guests plenty of elbow room to celebrate.

"The DJ booth will be repositioned at the head of the room, and sleek marble bars will flank the east and west walls featuring hundreds of premium liquors and champagnes. Wall-high LED panels will line each surface featuring innovative and cutting-edge video art curated by renown video artists from around the globe."

Location Info


Set Nightclub

320 Lincoln Road, Miami Beach, FL

Category: Music

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