Tiesto on Ultra: "It's Been Very Good to My Career"
|It's time to stop ragging on Tiësto.|
The Dutch DJ/producer's house and trance records are nuggets of music easily consumed by the masses. They aren't always risky or forward-thinking, but they seem to get the job done and, more important, make a lot of people happy.
Sure, Tiësto didn't do himself any favors when he joined forces with Guess last year to launch a collection of men's and women's apparel as part of the iconic brand's Capsule collection. (Critics quickly tried to label him a sellout.) But if pop tarts like Katy Perry and Lady Gaga can slap their visage on goods, why can't Tiësto?
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And even with all the success Tijs Michiel Verwest has achieved, he still seems pretty fucking humble. Talking with him is almost like conversing with an old friend -- he's personable, cracks jokes, and speaks sincerely. So how about we all give the man a break?
While on the road for his "College Invasion Tour," Tiësto opened up to Crossfade on what it's meant to have his career blossom at Ultra, why he hasn't been able to enjoy his Miami pad, and how far he's willing to take the Tiësto brand.
Crossfade: How do you look back at your time at Ultra?
Tiësto: It's become a yearly tradition. The whole world of EDM comes to Miami, I feel, that week. It's also special to be part of it. Ultra is one of the best festivals in the world.
How many years have you performed at Ultra?
I don't know, maybe ten to 11 out of the 15. Most of them.
How important was Ultra to your career, especially when you were starting out?
Pretty important. Like I said, I think it's one of the most important festivals in the world. To be headliner there and to be on the main stage with big production, it's been very good to my career.
Do you have a specific edition of Ultra that you remember being your favorite?
I think the last few years Ultra has gone to another level. It's become bigger and bigger. Last year was amazing. I think it was one of my best sets. There were 60,000 people, and I had my DJ friends onstage with me. Last year was a memorable one for me, definitely.
What can we expect at Ultra 2013 from you?
At Ultra, I always release a lot of new tracks. I have a track I'm going to debut, and I'll have a new opening for my set -- a new intro, an all-new track. Lots of new music.
Recently, you've taken the Tiësto brand and applied it to things outside of music. How far do you want to take your brand?
I like to do other stuff with my brand name. The fashion line with Guess was just an amazing opportunity for me to be creative on a different level. I love fashion and to design stuff. It was nice for me to get a little more involved in the fashion world.
In the future, I would work with other brands, but only if it fits. I would never work with a brand that doesn't suit me or what I stand for. I would never work with a brand that doesn't fit me as Tiësto.
A few years ago, it was almost unheard of DJs doing arena tours in the U.S., and you've played the Staples Center in L.A. How does feel playing arena shows?
It's amazing. The dance music scene has come a long way since the last couple of years. It's really great to see that you now can fill an arena as dance music continues to get more popular here.