Rick Ross's Reebok Endorsement Deal Killed Over "U.O.E.N.O." Rape Lyrics

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Maybe the sneaker mob over at Reebok was just waiting for one of Rick Ross's homies to fire the first shot.

So when Rocko announced that he was planning to strike the Bawse's rape lyrics ("Put molly all in her champagne, she ain't even know it/I took her home and I enjoyed that, she ain't even know it") from "U.O.E.N.O." ...

The Reebok-ers just unloaded a full clip into Ricky Rozay, officially and finally terminating his fat shoe contract.

UPDATE After two weak attempts, Rick Ross has finally, truly apologized for apologized for his "U.O.E.N.O." rape lyrics.

See also:
-Rick Ross Raps About Rape, Says He Don't Rap About Rape
-Rick Ross's Lame Apology for Molly Sex Assault Song: "I Don't Condone Rape #BOSS"
-Rape Victims Demand "Reebok Drop Rick Ross for Bragging About Drugging and Raping"
-Rick Ross' Rape Lyrics Getting Dropped From Rocko's "U.O.E.N.O."


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After two whole weeks of urging (and spam attacks) from women's rights organization UltraViolet, hundreds of rape victims, and 51,000 petitioners, demanding "Reebok drop Rick Ross for bragging about drugging and raping a woman," the footwear syndicate put out the hit. "Reebok holds our partners to a high standard," the shoe company insisted in its official statement, "and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so."


"While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.

"At this time, it is in everyone's best interest for Reebok to end its partnership with Mr. Ross."

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1 comments
MokaBlu2008
MokaBlu2008

So, let me get this right: Reebok dropped Rick Ross because of rape lyrics? So, they didn't see anything wrong with the other lyrics or any of his rap songs for that matter? So, I guess the fact that he uses the 'N' word in his songs and he talks about murdering folks, calls women b*tches and hoes and condones drug use in his lyrics/songs---that was okay with Reebok, right??? It wasn't until he rapped about dropping drugs into a woman's drink and then taking her back to the crib to have sex while she was under the influence of this drug---then, that's when Reebok or any of the women activists actually had a problem, right?

Get the freak out of here!!! What kind of mess is that! The real problem should have been looked at with Reebok even considering giving him an endorsement given the type of music he does. And this goes for any entity or business who gives endorsements out to jive turkeys who have no respect for women, children and authority. Get real, people! I'm just sayin'!  The REAL tricks are REEBOK!  They knew what Rick Ross was about BEFORE they even gave him an endorsement!  If the UltraViolet, the women's right's organization had of never complained, Rick Ross would still be in BED with Reebok.  Now, you tell me who the REAL rapists are!!!  Reebok perhaps???

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