Ultra Insider Insists No Foul Play: "15,000 Tickets ... 400,000 Attempting to Purchase"

Ultra_2014_Insider_Comment_Tickets.jpg
Via instagram.com/ultramusicfestival

People are really mad at Ultra Music Festival about this early-bird ticket debacle.

Like, seriously ... They're ready to throw down their finger gloves and walk out of this relationship for the last time.

The fans are tired of what they see as "the marketing tactics of a greedy business that takes advantage of their customers, with no regard to their safety or well being." (Thanks, silvershady22!)

But the Ultra people insist it's not their greed standing in the way, but plain old numbers.

UPDATE We here at Crossfade have got an idea for Ultra organizers: It's time for ticket layaway.

UPDATE #2 Ultra 2014 has finally commented on its "necessary price increase" and established a "Fan Experience Committee."

See also:
-Ultra 2014 Early-Bird Tickets Sell Out! Angry Ravers Say: "Worst Ticketing Experience Ever"
-6,027 Angry Ravers Launch "Boycott Ultra Music Festival" Facebook Campaign

Ultra_2014_Insider_Comment_Tickets1.jpg
Via instagram.com/ultramusicfestival

"Over 15,000 early bird and advance tickets were sold," says a source involved in Ultra ticket sales who asked to go unnamed. "Over 400,000 people were attempting to purchase tickets, so obviously the vast majority of people were disappointed."

Now, I'm not good at math, but it looks like demand was higher than supply. Also, that's a lot of people on one site at one time, and we're not IT experts, but it might be enough to ruin your ticket-buying experience.

Ultra_2014_Insider_Comment_Tickets2.jpg
Via facebook.com/BoycottUltra

But aren't they price gouging and taking advantage of the fans by raising prices to such insane heights? Are three days of UMF worth about $500 after fees and taxes?

Well, that's a personal opinion. The 6,983 Facebook users who've joined Boycott Ultra agree that the general-admission and VIP ticket prices are just too damn high.

Yet at this point, demand appears stable. And considering how crowded the festival grounds were last year, we'd imagine Ultra Music Festival can afford to turn some people away.

Follow Crossfade on Facebook and Twitter @Crossfade_SFL.

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28 comments
ciberve1
ciberve1

Adam Russakoff OWNER OR ULTRA IS ALSO  THE OWNER OF TICKETFREAK.COM COMPANY THAT SELLS THE TICKETS FOR ULTRA... SO THE $90 SERVICE FEE GOES TO ULTRA ANYWAYS.. OHHH YOU GUYS ARE BASTARDS..http://whois.net/whois/ticketfreak.com

elev8d
elev8d

Am I the only one that thinks the mainstage for ultra this past year was hideous? That gigantic U says they care more about themselves than their fans.  I hope somebody else throws a good beach party like SHM did in 2011. Hell, I'll do it if someone helps me get the permits :D

vikingwarbrides
vikingwarbrides

And you watch, the live FREE stream with Youtube won't be there either.  Unless they can figure out a way to charge us for it.

silvershady22
silvershady22

Do you even have a source within Ultra or are you just making this up as you go? The last two years Ultra has allotted 5k early birds... why would they suddenly up it to 15k? And 400k People at once is actually pretty minimal when wantickets and ticket master and handle over a million simultaneous connections. If Tomorrowland can have 2.5 million people trying to get tickets at once, then why can't Ultra's ticketing servers handle 400k? I'll tell you why, because Ticket Freak and Ticket Junkie (the old name) are both owned by Ultra! They aren't using professional ticketing systems because they are pocketing the service fees! You want a math lesson? How about this: 65k tickets are being sold in miami for one weekend.

eb 5k x 200$ = 1,000,000

adv 10k x 350$ = 3,500,000

gen: 50 x 500$ = 25,000,000

29.5 million just in ticket sales. You can expect close to another million if everyone drinks around 3 bottles of water. I understand that they charge the vendor a fee to be there, but the water money goes straight to the festival, those are not vendors.

Take out 7 million for artist, that leaves you with 23 million. 2 million for the venue, and that leaves you 21 million. They do not have anywhere near 21 million dollars in expenses.... This is just a rough estimate but you can see where I'm going with this. 20 million dollars is a lot of money in 3 days and for the type of festival it has evolved too it just isn't worth it. You can go to Tomorrowworld (yes tickets are still on sale) for 390 dollars and camping is included, and the production is phenomenal. Or you can go on the one of the edm cruises for 3 days and have everything paid for, for the same price. Ultra is getting too big for its own good and its alienating its dedicated fans for the fad chasers that are just going to move onto something else in a few years...


trance-action
trance-action

Kat Bien, you are one pain in the ass of a "journalist." Can you stop belittling those upset about how damn expensive $500 is? Cause either you're too wealthy to understand how much money $500 is or you got your crap on early bird, but we have a right to be pissed off about these prices! You're doing poor journalism, not adding up any numbers anywhere, trying to figure out how much Ultra is pocketing. You just insist that, "the price must be because of fees." Well it isn't. And if not to be mad at Ultra for ticket prices to their festival, then who? You're telling us to lay off of Ultra, but who else is to blame? How about you just write a story without your opinion in it for once and then maybe people will actually take you seriously.

esreveR.M.Backwards
esreveR.M.Backwards

This does not include the service fee OR delivery fee. If ANYONE has those values please message me them!


2011 Ticket Prices

120 Early Bird

180 Advanced

220 General Admission

500 VIP


2012

150 Early Bird

230 Advanced

300 General Admission

600 VIP


2013

150 Early Bird

230 Advanced

300 General Admission

750 VIP


2314

150 Early Bird

275 Advanced

400 General Admission

850 VIP


Percent found by finding the difference between ticket value for given ticket level from year to year. Take that value and divide it by the lower years value. 120 - 150 is 30. 30 divided into 120 is 0.25 which is 25%


Ticket increase from 2011 to 2012

25% increase Early Bird

28% increase Advanced

36% increase General Admission

20% increase VIP


Ticket increase from 2012 to 2013 (two weekends)

0% increase Early Bird

0% increase Advanced

0% increase General Admission

-4% decrease VIP


Ticket increase from 2013 to 2014

0% increase Early Bird

20% increase Advanced

33% increase General Admission

13% increase VIP 


So what I see here IS inflation associated with the rising costs of EDM festivals. Well except for the 2013 where Ultra did not raise ticket prices even tho looking back they prob should have ^.^

Seth Masson
Seth Masson

Jesus. Could you write a more condescending article?

Luis Luis
Luis Luis

Ultras face book page has 1,000,000 fans. The event only holds 60,000 a day(totaling 180,000 people over 3 days but its one ticket for 3 days so only 60,000 are sold incase some of you are confused) which mean that only 6% of their fans will actually get to attend the event, which also mean that only 1.5% if their fans were able to purchase tickets at an early bird price so obviously you're going to see A LOT more negative comment than positive anywhere, and people who received early birds are going to post it up on fb bragging that they received early bird because then people would bash them.

Alex Anico
Alex Anico

15000 my ass. If it was that many you would've seen more than just 20 people confirm that they got tickets....

Juan Arce
Juan Arce

Let the kids pay $500 for Ultra. The adults know the real places to be are the WMC pool parties and club appearances.

Travis Gonzalez
Travis Gonzalez

Why would anyone pay over $200 to see someone press buttons?

Danny Arango
Danny Arango

Those prices are too high for my taste besides, don't forget when u include the costs for "party supplies" and water, ur looking much more then $500.

Andrew Lord
Andrew Lord

I'm sorry for $399 for 3 days of music is not horrible.. and you are demanding the best of the best as far as EDM goes, so someone has to pay for the DJ's, the massive amounts of sound, stages, staffing, permits, street closings, etc... The DJ's are not cheap...http://www.forbes.com/special-report/2012/0802_top-djs.html. You can pay upwards of that for one night on South Beach or Downtown Miami at Space when certain talent is in town, or NYE/Holidays.. The $90.00 service fee is a bit much, I don't know where that comes into play, but I would agree that is high but 399.00 for a 3 Day ticket is not out of the ordinary.

Manny Alvarez-Jacinto
Manny Alvarez-Jacinto

Bait-and-switch is a form of fraud used in retail sales but also practiced in other contexts. First, customers are "baited" by merchants' advertising products or services at a low price, but when customers visit the store, they discover that the advertised goods are not available, or the customers are pressured by sales people to consider similar, but higher priced items ("switching")

Alex LaPorta
Alex LaPorta

Maybe people are pissed off because in the span of two minutes, the prices went up from $150, to $275 to $500 without warning. Anyone buying tickets this year at $500 should be ashamed at all the money they're wasting.

mike1947
mike1947

They could make the prices $1000 and it would still sell out at least one weekend... no shortage of demand with this festival coming anytime soon...

osquid86
osquid86

@elev8d www.facebook.com/fonfest It's actually a beach party for November of this year. 

sdrawkcaB.M.Reverse
sdrawkcaB.M.Reverse

@esreveR.M.Backwards 

pretty intense you're estimating the prices for 2314... :DD

there shouldnt be a decrease for VIP, by the way, between 2012 and 2013 (using your method... 750 - 600 = 150. 150 / 600 = 0.25 which is 25%) i don't understand where "-4" came from... :/




jason.ibarra.seo
jason.ibarra.seo

@Andrew Lord you're right, how does one defend a 25% "service charge" when selling their own tickets? It's not a service charge, it's a damn $500 ticket.

jholmes21
jholmes21

@Andrew Lord You are highly ill informed. Are you aware that ultra brought in 125+ MILLION last year? Even if they paid every top 2 headliner the MAX that these top DJs had ever reportedly gotten (250k per night) You would only be spending 2-3 million on DJs, lets so overall on DJs, being generous, All the DJs for both weekends last year costed them 30 million. Theyre still at 95 Million. Taking away the cost of the property for 6 nights in two weeks, roughly 1-2 million, so now you have 93 Million to work with. Now you have to pay everyone that works the event, security, licenses and paperwork will run about 10 million. All these numbers im sure are very generous. so at the end of the day. Ultra takes home 83 Million in PROFIT to pocket and split between the big boys for next year. And you mean to tell me they aren't making enough money? get out of here.

detriot305
detriot305

@Andrew Lord its over 500....what the fuck are you talking about this is just regular..
and ticket master is geting sue for charging over 180 dollars.
the best part the charge for ticket handling fee's which ultra owns for an extra 100-200 dollars....
iv gone 4 years to ultra but this is just bullshit.

esreveR.M.Backwards
esreveR.M.Backwards

@jholmes21 Considering that Ultra has never released their financial records to the public how did you come up with these figures? Only way I can get that insane number is by using the number 330,000 which is the total number of people for both weekends.


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