Ultra Music Festival: It's Time for Ticket Layaway

Ultra_2013_Five_Best_Moments_Weeked_One.jpg

Hey Ultra,

You are getting a lot of heat lately because some spoiled brats think they deserved to get early-bird tickets. No one deserves anything.

Your request of $399.95 plus fees for a general admission ticket, while high, is reasonable. Coachella tickets go for $349.95; Bonnaroo topped out at $269.50; Electric Daisy Carnival asked for $290. But to be fair, Ultra's more "intimate" venue, Bayfront Park, holds a lot less people.

See also:
-Ultra 2014 Early-Bird Tickets Sell Out! Angry Ravers Say: "Worst Ticketing Experience Ever"
-6,027 Angry Ravers Launch "Boycott Ultra Music Festival" Facebook Campaign
-Ultra Insider Insists No Foul Play: "15,000 Tickets ... 400,000 Attempting to Purchase"

Market dictates the prices, and it seems many people are willing to pay that price to see an endless parade of world-class DJs and acts perform on stages with some of the best production in the world.

Don't let anyone tell you otherwise. You can charge whatever you want for your tickets.

But -- and yes, there is a but -- you could make it easier for people to get tickets.

If you are going to command $399.95 for a general admission ticket, you should think about doing ticket layaway. Coachella has been doing this successfully for several years, forgoing teasing people with "early bird" prices and just asking for the full amount from the get-go.

Here's how it works: Coachella gives festival-goers can either pay in full or opt into a deferred payment program. The purchaser pays 20 percent of the full ticket price and then has six monthly installments that will be automatically debited from a valid credit card. If the purchaser defaults on a scheduled payment, he or she may end up losing the ticket and deposit in full.

The layaway plan has made going to Coachella a lot more affordable for music fans. Sure, the festival doesn't have to do it, but this levels the playing field somewhat, making a music fest experience possible for many who don't have $349.95 ready to spend.

Yes, Ultra you should think about doing this for 2015, especially if you are going to ask for an astronomically high $399.95 ticket price. Plus, implementing a layaway program means you could probably kill the whole "early bird" tease -- which, let's face it, only seems to piss people off who weren't able to get in on it.

And sending out press releases boasting that early bird tickets sold out in 4 minutes is only going to infuriate your fanbase.

Also, while you limit one transaction per credit card (and a ticket limit of 4), we don't think this discourages scalping -- which, if you stand around Biscayne Boulevard during Ultra, you know is a big problem. Coachella solved that issue by limiting two tickets per billing address.

Again, makes it easier on the fans to get tickets, Ultra, and you'll probably see a lot less complaints.

XOXO,

Crossfade

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Location Info

Venue

Map

Bayfront Park

301 Biscayne Blvd., Miami, FL

Category: General

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35 comments
Ozkr Villeda
Ozkr Villeda

I'm never giving them a penny from my wallet. I'm done with Ultra.

nessastar10
nessastar10

This is so stupid! You mean to tell me that these stupid kids are starting a BOYCOTT of ULTRA with all the things that are going on in the world today? Really? ULTRA is what you decide to boycott. Come on now. 

FatHand
FatHand

If you complain that the tickets are too expensive you are a spoiled brat, but if you complain that you have to pay the money all at once, you are an enlightened music columnist. I don't see too much difference (market dictates payment options just as much as it dictates price). I also don't see the reason for the name-calling.

mm2kay
mm2kay

Tomorrow World will be the next big thing. Camping + EDM

ivixl
ivixl

Bad reporting. Ultra's price is $490.00 after service charges. Coachella is $350.00 flat fee. A reporter really should due his/her due diligence when writing an article. If you don't know the facts or care to know the facts and you don't care why are you reporting on this story? What a shame to have passionless press.

Elsa Jimenez
Elsa Jimenez

I wish people would stop bitching about this. If you cannot afford to go find something else to do that weekend. There's a lot of shit I cant afford to do

Susan Ortega
Susan Ortega

My twins go with a group of friends of around 6-8, this year they went to both weekends BUT none of the group will be going to it next year as those prices are RIDICULOUS!!!

Tomas Ayala
Tomas Ayala

Nice article to not piss off Ultra so you don't miss out on those comped tickets you guys enjoy.

Alex Anico
Alex Anico

or you could leave the early birds up for a period of time (say like a day) rather than just have a certain amount. Im pretty sure you could early birds for a day and then jack up the price the next day and have less people bitching...

boycottultra
boycottultra

"Your request of $399.95 plus fees for a general admission ticket, while high, is reasonable. Coachella tickets go for $349.95; Bonnaroo topped out at $269.50; Electric Daisy Carnival asked for $290."

You're forgetting one piece of information... there's a $90 service fee tacked onto the Ultra price of $399.95, bring it to $500 for a ticket. The other festivals you mentioned are the final price for a ticket, so why not compare apples to apples here?

Your writing really is quite annoying. Especially because you have not the slightest clue in the world as to what you're talking about.

Sincerely,

"Spoiled Brat"

Alex LaPorta
Alex LaPorta

Or just, ya know, not springing $500 tickets after getting so many people excited about $150 ones.

FlaNative
FlaNative

Ultra tickets are nearly $500 with fees. Coachella and Bonnaroo tickets are $350 and $270 with fees. Ultra owns the ticket company so the fees are part of the ticket cost.  I've been to Ultra 8 years in a row but I won't go this year. I spent most of the afternoon trying to get Ultra tickets and didn't get anything. Ultra screwed it's fans this year.  

ciberve1
ciberve1

@nessastar10  Still despite all the news in the country this is the only one you decided to post in.. With all the things that are going on in the world today !! 

Duh1
Duh1

FYI, EDC capacity: "2012's three-day EDC in Vegas (June 8–10) increased attendance numbers by approximately 30% to attain a grand total attendance of over 300,000 over the three-day festival" (300,000/3= 100,000 a day, DOUBLE the Ultra capacity daily.)

JoseDuran
JoseDuran moderator communitymanagertopcommenter

@boycottultra Ultra could charge $1,000 for what I care. It's not the point of my post. Thanks for reading anyway.

esreveR.M.Backwards
esreveR.M.Backwards

@FlaNativeCoachella and Bonnaroo tickets are sold by companies that are sub-owned by each festival respectivly. Ultra just finally got on the bnand wagon. Even so these are two different companies that would have their own payroll to pay their employees. Happens all the time inthe business world. 


esreveR.M.Backwards
esreveR.M.Backwards

@FlaNative@FlaNative If memory serves me right the company that handles tickets for Coachella and Bonnaroo are owned by Coachella and Bonnaroo as well. 

JoseDuran
JoseDuran moderator communitymanagertopcommenter

@FlaNative Not always a fan of capitalism, but like I said in my post, the demand dictates the price. Obviously, there are people out there willing to pay that price. Ultra doesn't really care if it's not you -- being honest here. However, Ultra needs to think about how they are making it completely unaffordable for many.

boycottultra
boycottultra

@esreveR.M.Backwards Get a life, Keifer. That doesn't change anything. This article still doesn't compare apples to apples. You're a god damn waste of a human life.

ciberve1
ciberve1

@JoseDuran @boycottultra  Please understand that this is written by somebody that will kiss Ultra's ass for 360 days yearly to get a press pass / free admission to ultra.  Despite that you wanted to express your opinion there is no reason to call people's names, like I do respect you and your opinion despite the fact that I do believe there is nothing worst that a man begging and worshiping something just to get something free in return, I expect you to respect my opinion too. I am far away to be a spoiled brat. I am a 31 years old man that works on a ER 4 days a week 12 hours a day saving lifes, and I do believe that a 500$ ticket it is stupid and like you chose to protect and serve Ultra's interest writing about how awesome they are and how reasonable their fee is, I have the right to write as much as I want against it.. Just an advise, words are human's worst enemy and if you decided to be a journalist you better do some better research before writing an article, Ultra's price is $490.00 after service charges. Coachella is $350.00 flat, this little detail makes you look totally unprofessional.. just a tip. OHH did I mention that the owner of ultra does own the ticketing company too? 

boycottultra
boycottultra

@esreveR.M.Backwards @FlaNative If memory serves us right, Coachella didn't RAPE their fans with a $90 service fee. There was NO SERVICE FEE. Holy shit, Keifer. You really are THAT stupid, aren't you?

ivixl
ivixl

@JoseDuran @FlaNative There really isn't a demand. Supposedly there were 400,000 people lined up to buy early bird tickets. If that many people wanted to purchase tickets how did they not sell out in a matter of minutes? Ultra can only hold about 50,000 people at a time. They only sold 15,000 early bird/advance tickets (according to Ultra). Out of 385,000 people that remained, they couldn't sell 40,000 tickets. Obviously, the demand is not there.

FlaNative
FlaNative

@JoseDuran I am 100% for capitalism. I'm just not sure if Ultra will sell as many tickets for 2014 (if 2nd weekend is approved) after this debacle. They could have done a lottery for the early birds instead of having thousands of people get shut out last Tuesday.  They could have had $199 early birds to offset the higher prices. Or they could have just been up front about what the tickets were going to cost after the early birds were gone.  A lot of people wasted several hours with the hopes of getting discounted tickets. There was even an assurance from Ultra that servers would be up for the job. Their announcement that there was going to be an announcement which was another announcement for the on sale date was ridiculous.  Ultra built up a lot of people's hopes just to let them down and that's where they went wrong.   

esreveR.M.Backwards
esreveR.M.Backwards

@boycottultra - Atleast I'm informed and have my facts straight. :) You are the one that said "The other festivals you mentioned are the final price for a ticket, so why not compare apples to apples here?" suggesting that these other festivals do not have a service fee or other charges tacked on when they really do. Apples to Apples and all,  just say'n

boycottultra
boycottultra

@esreveR.M.Backwards @boycottultra @FlaNative And this article still doesn't compare apples to apples. We're talking about Ultra prices without the fees, compared to every single other festival WITH the fees. How can you sit there and defend Ultra when there is clearly NOTHING GOOD to say? You're a waste of space on Earth. Maybe one day Ultra will throw a festival on the moon and you'll get stuck there.

Duh1
Duh1

What is the crowd capacity for Coachella? Comapre that to the 'measly' 50,000 people allowed at Bayfront. Same goes for EDC. They hold a massive amnount of peoeple so the price can be a lot lower. And for people who complain about the low price 10 years ago- try paying a DJ now what you paid him 10 years ago. It's simple math.

esreveR.M.Backwards
esreveR.M.Backwards

@ivixl @JoseDuran @FlaNative All the tickets not selling out right away always happens. 400,000 people trying to get those cheap tickets. Once those tickets sell out the deman for tickets doe snot increase again until Phase 1 of the lineup. Once those lineups start coming out ticket demand goes up. Happens every year like this. 


JoseDuran
JoseDuran moderator communitymanagertopcommenter

@ivixl @JoseDuran @FlaNative Ultra has never sold its entire lot in a matter of minutes. Ultra always sells out a month or two before. Most people wait until the lineup is announced.

JoseDuran
JoseDuran moderator communitymanagertopcommenter

@FlaNative I personally think the $399 is to offset the early-bird price. It's time to eliminate that practice which is honestly done to drum up excitement and publicity. Again, Coachella doesn't bother offering "early bird" tickets. Ultra could probably bring the price down to $300 and do layaway.

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