Charli XCX Talks Pop: "I Never Wanted to Write a Hipster Record"
Photo by Dan Curwin
If Charlotte Aitchison is anything, she's affable. Any other 20 year old might have already let success go to her head. But this girl named Charli remains warm and friendly, if a little blunt.
"I have read some reviews and stuff. Maybe that's a bit uncool of me," Aitchison says when asked if she's surprised by the praise for her debut album, True Romance.
"I've been really happy by how it's been received. I genuinely believe it's a really fucking great record. Otherwise, I wouldn't have put it out."
Known to fans as Charli XCX, this bluntness is perhaps what makes her so charismatic. She hasn't been polished by publicists who've programmed her with all the right things to say. And yet, she makes music that's pure and simple pop perfection.
"My sound is pop. I never wanted to write a hipster record or a cool record. I just wanted to write a pop album, but I wanted to do that on my own terms.
"There is definitely that stigma surrounding pop music," Aitchison concedes. "But I think that's changing. Pop music is getting more real and emotional."
While she has been making music since she was 14, American audiences didn't get their first taste of Charli XCX until the MTV show Snooki & JWoww chose Icona Pop's "I Love It," a track penned by Aitchison, as its theme song.
"I always knew it was going to be really big, but I never knew it was going to be this big," she says of the track. "It's good to see [Icona Pop] go for it. It's kind of nice, actually, because they are doing all the work and I'm not really doing anything. But I wouldn't want anyone else doing it but Icona Pop. I think they are so cool."