50 Cent on Street King Immortal: "Listen, I Know I Won't Sell as Many Albums as I Did"
50 Cent runs an empire.
Certainly you've seen in him in a movie or two. He's published books. He's hustled Vitamin Water. He's become a boxing promoter. And now he's even gotten into the headphone business with SMS Audio.
But after taking a few years off from music to pursue acting, writing, and what seems like hundreds of other things, we're all still waiting for Curtis "50 Cent" Jackson's next full-length record.
Luckily for fans, during Crossfade's sit down with him at Tiger Direct in Miami, he told us that SMS and the rest of the empire isn't taking up all of his time. His next album, Street King Immortal, 50 says, will also arrive in early 2014.
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Crossfade: Hello, 50. Or should I say Curtis? What do your friends call you?
50 Cent: They call me 50. My grandmother calls me Curtis when I'm in trouble.
Well, 50, welcome to Miami. How do you like it here?
Miami is nice. I was expecting a little sunshine, but I'm not mad at you all for that. I was in Delray Beach last night and it was cool.
Umm ... Delray. Why?
SMS Audio is based there. Delray is laid-back. It's a nice place to go. Quiet.
I am honored to be sitting with you. Get Rich or Die Tryin' was the first album to be played in my first car. I also have a friend who lost his virginity to it.
I think its interesting how important media is. When we go to relax, we go to music, television, movies. Even in the most exotic of places, it's kind of the same. Every region has a music that brings them all together.
I need to know: How was your time with Oprah Winfrey?
It started out as one part, not two. I think we just talked too long. I think they came into it, like, "Let's see if this man is crazy." My grandmother is a huge fan and would have it on in the house constantly. Every time I would hear Oprah's problems with hip-hop culture, it would be something that was a part of Get Rich or Die Tryin', which, by the way, was one the biggest albums of the 2000s. So before the interview, I thought to myself, "OK, she doesn't like me for sure." I really didn't know how it was going to go. I was hoping, if I can't be your friend, at least let me be your enemy. Luckily, it went the other way.
She has been very vocal about her disapproval of both your and Jay Z's music yet really loves the both of you.
It's a mutual respect. We are artists. In hip-hop, we use a lot of metaphors. If an artist is painting a picture of the American flag, but you say, "Don't use red. That's the bad stuff." No matter what he paints, it won't be the flag. I rapped about things I knew, the good and the bad. Nothing could be left out.
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