Nuri on the SoFla Rap Scene: "I'm Fortunate to Work With All These Talented Dudes"
In this social media-driven age, it isn't rare for a producer's face to be all over your Twitter/Facebook/Instagram feed as tracks flow out by the dozens every day, feeding that need for the epic drop. But not Miami's Nuri.
Aside from his profile picture on Twitter, the producer's face is rarely seen. The epic drop? There is none. But that hasn't stopped rappers from seeking his ear when their mixtapes need that much needed "trap" track. And with the amount of attention that his work has garnered over the last year, one would think a question about being such a sought-out producer would garner a response expressing some triumph. But it didn't.
"It feels good I guess," he says. "I'm glad everybody fucks with me. I'm fortunate to work with all these talented dudes, and it feels good."
Nik SB vibin' out to Nuri's beats.
Recently, Nuri took some time to speak with Crossfade about the challenges of being a new favorite, working on multiple projects, and when his instrumental EP will be released.
What's been the most challenging thing for you so far with everyone trying to work with you?
Nuri: Just the work itself is a challenge. Because everyone is so different and I try to make sure that when I make something that it's for that specific person. Being able to work with all these different people. It's a challenge. I make stuff on the spot. I make music with the people. I mean, I do sometimes make the beats, then shop them out to everybody and see who likes what. But most of the time I'm there with the person, making it. I like to actually produce the artists and make sure we've made something that we're both happy with.
Do you try making a beat for an act that may not be in their comfort zone, but feel they'll sound good on it?
I feel like I naturally tend to do that, seeing that I always add my own flavor to something, and I always want to come from left field of things. So yeah, I always try to push people to be different or to experiment. I experiment a lot. A lot of these guys that I work with, we have so many songs that we've never even cared to put out, because it's just experimenting and trying different stuff.
You used to be in band when you attended University of Florida.
Actually, when I was at UF, I played drums for a neo-soul band, and we would do songs with VURN and stuff as well. We would preform in Gainesville. But I was in a punk hardcore band in high school and in middle school as well.