Life in Color Festival: "Nobody Has Seen Anything Yet"
Courtesy of LifeinColor.com
It's been a crazy ride. But tonight, six years of hard work pays off in a big way.
Miami's paint party pioneers can't wait to open the doors for the first-ever Life in Color Festival. The crew has worked all night to transform the Sun Life Stadium parking lot into a four-stage, 11-hour free-for-all.
And we here at Crossfade just can't wait for those "shit-tons of paint."
Likewise, Life in Color co-founder Paul Campbell couldn't be more excited. In just seven years, he and his partners -- Sebastian Solano, Lukasz Tracz, and Patryk Tracz -- have watched the brand grow from a 1,000-person party at Miami's Mecca to an arena-sized EDM festival show.
Not that there will be any sitting at LIC's inaugural fest.
"We don't like to put people in the stands," Campbell says. "It's not part of our parties. We would never do that. We need the open space in order to give everybody the experience that they want."
Thanks to this no-asses-in-the-seats approach, Life in Color has won the adoration of kids looking to let loose, dance for hours, and get messy. And the LIC fest will go harder than any previous production, boasting two main stages, a side stage, and a whole tent for local talent, as well as non-stop paint blasts and carnival rides, along with dancers, performers, and artists representing all corners of the party-music world.
Photo by George Martinez Miami's LIC freaks getting down in 2012.
A full-fledged festival is a big step, but Campbell promises this is only the beginning.
"People are going to get where we're trying to take this," he says. "What we have in our head is way crazier than we have ever done."
For years, Life in Color (formerly Dayglow) has taken one-night shows around the world. Then in 2012, the company was bought up by entertainment industry mogul Robert F.X. Sillerman, who linked LIC up with dance music powerhouse ID&T, the entity behind the Sensation tour, as well as Mysteryland and others. The effect on LIC has been invaluable.
"Now that we're part of SFX and we have ID&T and these other companies to really show us where this can all be done and how you can do it," Campbell says. "We are going to create a paint world one day. Maybe in the next two years. It's going to be a different place, this whole paint-themed magical world. That's what we're working towards, and this was the biggest step."