Richie Hawtin on New Album: "Deeper I Go Into Myself, the More Plastikman It Becomes"
Photo by Ian Witlen
Basel 2013 saw Miami flooded with out-of-town artists, critics, collectors, celebrities, and all manner of high-brow, well-to-doers looking for the best culturally themed parties around. Thankfully for minimal house fans, Richie Hawtin is a big art freak.
Hawtin, AKA Plastikman and the head of Minus Records, made sure to take some time out of his schedule to catch the great galleries and see the sights, but he also made sure to give back to fans. He performed at Story on Friday night, but only after giving his most dedicated fanbase a secret pop-up show in the Mana Wynwood parking lot.
It's a new thing that he's been up to with Red Bull, and we here at Crossfade caught up with him just after the two-hour performance to discuss art, educating the masses, and a new Plastikman album.
Crossfade: What was your impression of the party just now? Can Red Bull throw a party?
Richie Hawtin: Yeah, totally. We're doing all these kind of pop up parties around the world where we announce it in 24 to 48 hours before, create an excitement. The idea is just to give back something because the club culture is so big. People are going to festivals and parties, and sometimes they're really expensive. It's just nice to get out in a different location and let everyone just kind of come and gather, be relaxed, hear some cool music and just remember that, somehow, this scene started in that kind of small way.
You just wrapped up your tour that CNTRL: Beyond EDM.
That was more towards the end of last year, which was an educational tour through North America, the east coast, which was trying to take the new-found momentum of electronic music, or" EDM," and educate people a little bit about the history, that this wasn't new fad, that it's actually been here for a long time.
Because so much of the audience right now is young. They cling on to that term "EDM" like it's shiny, new present.
At least it's "electronic dance music. With that term, you can kind of break it down and take people back. I don't necessarily think that everybody needs to know the history, honestly. I think some people live in the past and feel it's really important that everybody knows the records that shaped the music five years, ten years, 20 years ago, but that's not really our mission. Our mission is more to open up the definition of EDM and allow the new kids to know that there's many different forms of electronic dance music and that they shouldn't just follow what's popular; that they should kind of find their own pathway. If they do that, they can actually find an incredible, diverse, rich tapestry of beautiful music.
The term EDM simplifies it.
You need simplification to bring the masses in, and I'm happy that the masses are getting more in tune with the music that we all believe in. I don't think our music is for the masses. Not everybody is going to dig deeper, but some of them will. You want to give the people who are interested in digging deeper a shovel and let them take their own pathway.