Groove Cruise 2014: "People Rage From the Moment They Board the Ship"
Courtesy Groove Cruise
That's party veteran and Groove Cruise founder Jason Beukema's advice to all who board the Norwegian Pearl for the 10th anniversary edition of his floating uhntz-uhntz bash.
"It's so high energy, people go raging from the moment they walk in," claims Beukema. "They go too hard, too fast."
With 96 hours of non-stop house music from Markus Schulz, Gareth Emery, Cosmic Gate, Cedric Gervais, and other beat-bangers of that ilk, how can you blame 'em?
Setting sail from the Port of Miami, this year's Groove Cruise will be celebrating a decade of open-water partying by expanding to four days aboard the largest ship in its history.
"We have around 70 artists, with most of them playing two or three times throughout the four days, and have close to ten venues on the ship with techno, house, EDM, and trance," the founder points out.
"We're also stepping up the production with aerial lifts, which we haven't done before. We're working on live art, and adding some really cool elements to it."
There will be ice sculptures throughout the ship, daily pirate parties, fetish events, and afterhours throwdowns, as well as a Super Bowl celebration by the pool (with the game playing on a two-story projection screen while DJs take over during commercial breaks and halftime) and a private beach bash at Playa Del Mia in Cozumel, Mexico.
"It's like a water park in the middle of the ocean with beach chairs, jet skies, massages -- everything is included," says Beukema. "There's a huge stage where John Dahlback and other artists will be playing, and beautiful sand. It's kind of like a sexy, South Beach vibe."