Avicii Hotel Returning to South Beach, Charging $800 Per Night for WMC and MMW 2014

Avicii_Hotel_2014_SLS_South_Beach_Miami_1.jpg

A hotel reservation on South Beach always costs crazy money.

But during Winter Music Conference, Miami Music Week, and Ultra Music Festival (when citywide occupancy hits 90 percent), room rates skyrocket even higher. Especially if you're looking to bed down with Swedish superstar Avicii on SoBe.

In 2013, a Miami hotel reservation for WMC, MMW, and Ultra went for an average of $238.12 per night. But booking at the ultra-exclusive Avicii Hotel ran about twice that much.

And this year, the Swede seems to be upgrading.

See also: Avicii Hotel 2014: A 10-Photo Sneak Peek

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In 2013, Avicii and his manager Ash Pournouri's At Night Management took over the Dream Hotel on Collins Avenue, creating a "24/7 Avicii experience."

There was an Avicii flag flying atop the hotel. And the facade was rebranded with an enormous Avicii banner. Meanwhile, inside the hotel, everything was Avicii themed, from Avicii shampoo and conditioner to Avicii "Do Not Disturb" signs.

Even the cleaning ladies were wearing Avicii tees.

This year, though, the DJ and his pop-up are moving down the street to the superswanky SLS South Beach for a week and a half (March 21 to 30) during WMC, MMW, and Ultra.

The official hype indicates the "EDM-meets-luxury hotel" will offer "world-class programming and events, exclusive room packages, and SLS Hotels' award-winning culinary offerings."

Based on our 2013 tour of the Avicii Hotel, we here at Crossfade can say that probably means surprise dance parties with Avicii and some superfamous friends, a handwritten message from the Swede on the mirror in your hotel bathroom, and custom-created dishes like the "Wake Me Up" Kobe truffle breakfast burger.

Of course, that's just some guesswork. But here's a fact: The price of a booking for one adult at the Avicii hotel is currently between $750 to $800 per night. Or you know, a crazy eight grand for the full ten days.

Guess it's time to apply for an Avicii-branded black card.

Avicii Hotel. Friday, March 21, to Sunday, March 30. SLS South Beach, 1701 Collins Ave., Miami Beach. Room reservations cost $485 to $865 per night. Visit theaviciihotel.com.

Follow Crossfade on Facebook and Twitter @Crossfade_SFL.

Location Info

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SLS Hotel South Beach

1701 Collins Ave., Miami Beach, FL

Category: General

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24 comments
karvidson13
karvidson13

But the real question is will the elevators play a different levels remix at every level?

davidmelo
davidmelo

The term EDM has officially become a negative connotation.

Gigi Mavunda
Gigi Mavunda

i just paid a grand to stay march 1st.... $800 is awesome

Mario Diaz
Mario Diaz

Becauseee???? He's Avicii? I don't know if this is the hotel trying to keep regular people away or do they think that $ grows on f*ckin' trees? But sirs and madams if you pay this, then you should also be donating to help our environment, our economy, and the snow-tastrophe in GA, the Fukushima nuclear disaster, and the WV water poisoning as well. Go F-yourselves! HAVE A GREAT DAY!

Billco
Billco

This is everything that is wrong with this new wave of EDM.


Back in the 90's, people ate their pills, did their bumps, and partied it out like one big fucked up family.  Oh, and they appreciated GOOD music, not this cookie-cutter radio trance.

Steve Sylus
Steve Sylus

Another reason why I have been losing my love for EDM

Janina Kowalski
Janina Kowalski

A fool and his money are soon parted...who buys this shit?

Cary Gonzalez
Cary Gonzalez

I wouldn't call it gentrification, I call this idiotising.

Daniel Diaz
Daniel Diaz

Megan Burgin use your CC..ill pay you back

Najsoj Osnola
Najsoj Osnola

my monthly rent is significantly less than that

Omar Ghaffar
Omar Ghaffar

Nice! You get a bathrobe and even branded soap too. LOL

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