Rick Ross Slammed for "Trayvon Martin, I'm Never Missing My Target" Lyric
On last year's "I Wonder Why," Ross attempted to turn Martin's story into some kind of call to action ("Stand your ground/Stand your ground/You gotta stand your ground"), insisting Trayvon should've been packing a "motherfuckin' Desert Eagle."
That was a bad idea. But the "BLK & WHT" lyric is even worse. And his lame explanation for this latest Trayvon line, sent over to VIBE, isn't any better.
"It's so important that today, on the two-year anniversary of the death of Trayvon Martin, we never forget that tragedy. I'm never going to let the world forget that name. In my song 'Black and White' off Mastermind, I say, 'Trayvon Martin, I'm never missing my target'.
"There I'm reminding people that if you're a black person or a person of any color for that matter in this country, you have to be accurate, whatever moves you make, stay accurate. Even when you're walking down the street, playing music from your car, you have to stay on point.
"Black men are being killed and their killers [are] beating the trial. It hasn't been this much violence against black men since the '60s. I am Trayvon Martin, we're all Trayvon Martin. He was from South Florida. That could have been me or one of my homies. So, stay alert and never miss your target. Whatever that target may be. Getting out the hood, providing from your family. Stay sharp. Stay alive. Trayvon, Rest in Peace."
OK, Bawse ... That response might not be quite as embarrassing as your series of half-assed apologies for rapping about rape.
But exploiting Trayvon Martin's name and memory for some miserably communicated message about "staying on point"?