Avicii Hotel 2014: A 10-Photo Sneak Peek

Photo by Marta Xochilt Perez

Welcome to the Avicii Hotel!

Of course, it seems as though the Swede himself is no longer enjoying accommodations at his own ultra-exclusive, luxurious lodging establishment. (He apparently checked out after canceling his show and rushing to the hospital last night.)

But yesterday, before all that drama, we here at Crossfade got a special tour of the Avicii-fied SLS South Beach Hotel. And since almost no one can afford the $800-per-night reservations, we brought back a nice 10-photo sneak peek.

See also: Avicii Rushed to Hospital in Miami

Photo by Marta Xochilt Perez

From the street, this year's Avicii Hotel takes a slightly subtler approach with its takeover.

In 2013, the Marlin Hotel flew an Avicii flag from its highest spire while a huge Avicii banner covered the facade.

Out front of the SLS, though, there is only a flashy metallic "Avicii SLS" sign at the curb (convenient for fan photo ops), an Avicii-branded valet station, and an Avicii runway carpet leading ravers and regular guests to the lobby.

Photo by Marta Xochilt Perez

The SLS was originally designed by French hotshot Phillippe Starck. And being a whimsical dude, he decided to hang vintage camp photos behind the luxury hotel's check-in desk.

For the Avicii redesign, some of these classic snapshots were replaced with black-and-white pics of the famous Swede. He really is a dead ringer for a 14-year-old kid rowing a canoe.

Photo by Marta Xochilt Perez

Walk toward the elevator and Avicii's hanging out there too.

On a flatscreen TV in a fancy frame, his face appears amid darkness, ringed in smoke, sexy and stuff.

Once the ascenseur (as Starck might say), a bell rings ... And yes, it's another Avicii!

Photo by Marta Xochilt Perez

The SLS' elevator doors open and the compartment looks full. But that's just because all three walls are showing Phillippe Starck-designed portraits of ideal urbane hotel guests. And naturally, Avicii has been seamlessly (though temporarily) inserted into the mix.

Another fun place to spot the Swede ... An Avicii silhouette is pasted to a window looking out from the media green room and onto the lobby.

But the funnest sighting of all ... A faceless version of the DJ stuck to the mirrors above each urinal in the downstairs men's room. You know, so you can be Avicii while you pee.

Photo by Marta Xochilt Perez

See also: Avicii Opening Pop-Up Store, Selling Flip Flops and Condoms During WMC and MMW 2014

Location Info


SLS Hotel South Beach

1701 Collins Ave., Miami Beach, FL

Category: General

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Seriously the dumbest thing I've ever seen.  Anyone who paid for this crap is a sucker who deserves to lose their money.

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