Daddy Yankee on the Mamis of Calle Ocho: "Most Beautiful Women in the World"
Do the "Limbo" with Daddy Yankee.
Daddy Yankee is more than just a shade-bearing reggeatonero with a passion for mujeres Latinas ... The Puerto Rican papi runs a frickin' empire.
The Big Boss is head of El Cartel Records. He peddles his own El Cartel tequila and DY fragrance line. He's even the commissioner of the NBC's latest MMA reality show, Combate Americas, on mun2.
But the most, say, interesting business venture Daddy Yankee has wandered into is the gaming biz. Last November, el Cangri launched Trylogy, a video game starring el cantante himself, where he fights villains in outer space, one sexy dancer at a time.
The Big Daddy took some time off from "saving the planet" to chat with Crossfade about his upcoming gig on Sunday as King of Calle Ocho. Here's what el Máximo Líder had to say about Trylogy, las nenas de Miami, and America's largest street bash.
Crossfade: I'll start off by congratulating you on King Daddy, it debuted at #1 on iTunes the same day it was released.
Daddy Yankee: Thank you.
What's different about this album is that it was released digitally, making it the first digital-only album to be released in the Latin music industry. What made you wanna do that and why do you think it's been so successful?
Number one, because we move forward to the present, but also I wanted to teach everybody to go to this platform and buy music from it because I know little by little, that's gonna be our present for the Latin audience. The American audience is buying everything digitally right now, but not the Latin audience. When you go to Mexico, Latin America, and some parts of the Caribbean, they're still buying records. But if I know I have everybody buying music digitally, the numbers are gonna be bigger.
Did you ever imagine when you started your career back in '95, that you would be named one of the most influential Hispanics in the world by CNN and Time, and be the winner of two Latin Grammys, among other awards?
Never in my life did I dream that, but right now, I'm living it. I'm grateful and it's a great honor for me and I feel blessed. I can't think of better word that describes how I feel.
When did you know you were gonna be a big reggeaton star?
You know, there's a thing that I tell everyone who asks me that. I grew up in the rap era and I know rap back in the day, in the American market, they didn't take it seriously, but now it's a big culture even 30 years. When I had the same format but in Spanish, I knew that the same thing was gonna happen with us in the Latin market. That's the urban and street market. I knew I was gonna have success, but not on a global status. I wasn't expecting that kind of success.