Idle Hands Productions: "Never Wanted to Grow Up, And That Turned Into a Business"
If you don't choose a path in life, the devil chooses for you.
Nayra Serrano is a Miami girl who started Idle Hands Productions to promote punk rock, new wave, hardcore, garage, and indie-dance parties all over the county.
Over the past three years, she's brought scores of national acts to Churchill's Pub and she's not stopping anytime soon. Here's what she has to say about it.
Crossfade: How'd you get started?
Nayra Serrano: I been promoting for like 15 years. My first show at Churchill's was Sloppy Seconds. And I also did Punk Rock Karaoke there.
It's like a fuckin' live band, and we had the lyrics to 30 or 40 songs, and you go up there and sing. Whoever did the best got like a $50 tattoo shop gift certificate.
Awesome. What about before that?
My quinces, my goth quinces. I'd do them at the Kitchen Club with all the punks in the Grove. It was a night called Sodomy, where we rounded up all the goths and punks. I ran away from home 'cause I couldn't do the party at my house, so we fuckin' did that shit at the Kitchen. I've always been someone who can throw a good party, and that's when I first found out that I was good at it.
What else have you done?
I've promoted hip-hop for Def Jux, for clubs like the Church, Sanctuary, Poplife, Spider-Pussy, Soho.
Who is Idle Hands?
I originally started it with my friend Omar. But now it's me and Los from the Band Die Trying, and the rest of Miami, whoever is into the music.
What was the best show you ever did?
In attendance, it was probably Leftöver Crack, but my favorite show was the Casualties and Negative Approach last October for Halloween. It was awesome.
What's it mean to promote a show?
It means I'm gonna keep it old school and pass out flyers. I physically interact with people and if they don't know the bands, I introduce them. There's nothing better than to interact with a promoter in real life. Facebook promoters suck. I feel more confident in my shows knowing that either I or my street team was out there meeting kids who wanna go to punk rock shows and introducing them to it if it's new to them.