Sweatstock 2014: "Old Friends, New Bands, an Awesome Time"
Sweat out that sugar high with Sunbears.
When the average 21st-century music fan wakes up in the morning, he or she often turns on the smartphone and taps away into the digital life that we all now share, like, 18 hours a day. Free download after free download glides past our eyes as we swipe at touch screens, and enunciate for Siri, plugging in headphones, and turning off the world.
Now, that's all fine and good. But sometimes, an audio junkie needs something to hold, even hug. And of course, we're talking about vinyl, because Record Store Day is nearly here, and it's got us thinking about wax's constantly revolving place in our culture and society. Why is it important? And how can we celebrate it?
Among the answers: Sweatstock.
See also: Miami's Five Best Record Stores
Photo by Marta Xochilt Perez Little Haiti and Miami's favorite record shop.
Vinyl began to creep back into prominence, yet again, around 2006, as Lauren Reskin, AKA Lolo of Sweat Records, tells us. And it just happened to be around the same time that she opened up the shop.
On why records continue to be popular today, Reskin notes: "So many people now, generations after me, have never even had a music collection that wasn't on their hard drive. I think younger generations are drawn to vinyl as this big analog representation. You know, finally seeing their music manifest."
That newfound need for the tangible, something to grasp onto and delve into, has led to a change in modern-day decision-making in the music industry. With the vinyl market growing again, labels big and small are taking extra care with the presentation of their products again.
"They've been coming out with really amazing packaging of big, full-color inserts," Reskin points out. "There are even cloth-bound books full of seven inches and all kinds of beautiful packaging that really turn these releases into part art piece, part collectible, part record."