Guy Gerber: "EDM Is Horrible, But in the End, I Kind of Appreciate It"
It doesn't get much more one-dimensional than the modern popular music scene. Blame the Internet, marketers, the apathy or distraction of a generation, but things aren't like they used to be.
"Back in the day, people were more into exploring things," says Guy Gerber, an Israeli electronic producer more likely to name post-punk bands as influences than DJs.
He yearns for a time when love of music was more about personal discovery than pre-selected iTunes playlists.
"If it was by the Pixies, they have been influenced by Sonic Youth, who were influenced by Velvet Underground, and then you go and you move from one to another, and you're exploring," he says. "Music lost a little of its magic. Not the music, the tune, or the listening, but the culture part of it -- where these tracks come from, when they were written."
Of course, Gerber makes dance music, which lures and hooks listeners, he suggests, in a different way than rock or punk.
"How do you get into electronic music? You go to a party, you take drugs, and it blows your fucking mind."
Most EDMers are hooked because of a life-changing club experience, the kind nearly every fan can look back into his or her past and find. Perhaps some producers use that as an excuse to rely on formula, but Gerber is not one of them.
"There's always a story behind the track," he insists. "There was a moment. It wasn't just like 'I'm going to work on this single.' A friend was there, I was going through something, something happened. That's why artwork is very important. The name of the song is very important. It can't just be the name of food or drugs or your girlfriend. It has to have some substance."
See also: Five Worst EDM Gimmicks