YACHT and Otto Von Schirach - Desperados' #SeizeTheNight - Wynwood, Miami
Photo by Alex Markow Check out Crossfade's full 70-photo slideshow of Yacht and Otto Von Schirach in Wynwood.
With Otto Von Schriach and a DJ set by Juan MacLean
Friday, June 13, 2014
Toejam Backlot, Wynwood, Miami
Better Than: Free beer.
Before the recession hit, it seemed parties thrown by beer and spirits companies were the norm in Miami. They would put on these extremely elaborate events and book amazing acts to perform, purely for the purposes of "brand awareness."
But the best thing about these events: They were always 100-percent free -- as long as you scored an invite, which wasn't exactly hard to do.
Photo by Alex Markow Check out Crossfade's full 70-photo slideshow of Desperados' #SeizeTheNight in Wynwood.
Well, over the weekend, Heineken decided to introduce Miami to its new tequila-flavored beer, Desperados. I can see how the beer would appeal to consumers who need to drink something on a very hot day -- or night.
Yes, Miami summers are back and Friday night was a scorcher. Just standing idly was enough to cause sweating.
Photo by Alex Markow Otto Von Schirach gettin' 'em sweatin' in Wynwood.
But to fight the crazy summer temperatures, the Desperados folks had equipped the main room at Toejam Backlot with Kryogenifex nitrogen tanks that blast the entire room with when things got too hot.
It seemed to amaze the night's headliners, YACHT, who hadn't ever seen such a system. "Do you guys really like that thing?" asked Jona Bechtolt.
Yes, Jona, it's an essential Miami summer nightlife staple.
Photo by Alex Markow
YACHT last played Miami in October for the III Points Festival -- and countless other times before that.
But it was refreshing to see Bechtolt and frontlady Claire L. Evans live and free of the trappings of having to promote a new album. Instead, the setlist felt like YACHT's greatest hits, anchored by the band's last two full-lengths and its recent single-only releases.
Photo by Alex Markow
While YACHT has always done its own visuals, the group got some assistance from local artists the TM Sisters, leaving only one thing to worry over: playing music. The band's cultish religious cues also seemed to take a back seat this time around, with a more straightforward approach to performance that was still as good as ever.