Steam Miami: "It's Very Interactive. We Embrace All Fetishes"
Photo by Laurie Charles Moretti (left) and Bruce (right)
Originally from Cocoa Beach, Bruce has been in the nightlife biz for most of his life, traveling to all 50 states with the exception of Alaska, opening coffee houses and microbreweries across Seattle, and being exposed to the live music industry in L.A.
Long Island native Moretti dove into the music business straight out of college when he began booking DJs with entertainment mogul Ricky Greenstein, who helped discover LMFAO, Shwayze, and Far East Movement, and who happens to be Steam's musical curator.
Bruce and Moretti crossed paths almost a decade ago and since then, the two have become close friends and business partners, establishing their own firm, Ramp Management Group. Back in April, the two purchased the property from Carmel Ophir.
"Russell was a good friend of mine," Moretti explains. "He said, 'Let's go to Miami and build a place.' We started working on a project and it snowballed to this."
In addition to Steam, the dudes are also opening Railroad Blues, a speakeasy, and the Backyard, an outdoor music venue, all on the same block.
"They're three completely different venues that happen to be owned by the same people," he clarifies. "They all have their distinct character."
While Steam encompasses, as Bruce calls it, more of an "interactive-theater-meets-nightclub" kind of vibe, Railroad Blues, which is set to make its debut August 21, is all about music and cocktails.
Disguised as the Railroad News newsstand, the speakeasy isn't open to anyone - if you wanna party like it's the 1920s, you'll need the not-so-secret password available on social media, of course.
"The key is to provide a unique experience like people did in the Prohibition days," Bruce explains. "You won't know this [Railroad Blues] exists until you make it pass the door."
Inside, every detail, from stained mirrors to a wall of vintage suitcases, and a bar made from tire scraps, transport you to the days when the cocktail was king.