You are getting a lot of heat lately because some spoiled brats think they deserved to get early-bird tickets. No one deserves anything.
Your request of $399.95 plus fees for a general admission ticket, while high, is reasonable. Coachella tickets go for $349.95; Bonnaroo topped out at $269.50; Electric Daisy Carnival asked for $290. But to be fair, Ultra's more "intimate" venue, Bayfront Park, holds a lot less people.
-Ultra 2014 Early-Bird Tickets Sell Out! Angry Ravers Say: "Worst Ticketing Experience Ever"
-6,027 Angry Ravers Launch "Boycott Ultra Music Festival" Facebook Campaign
-Ultra Insider Insists No Foul Play: "15,000 Tickets ... 400,000 Attempting to Purchase"