Ten Incredible Finds in the FIU Wolfsonian Digital Archives

The Wolf also has a large selection of public service and propaganda posters; one of its current exhibits centers on AIDS awareness campaigns around the world. This poster, on the other hand, is from a simpler time. Presumably it's encouraging WWII-era moms to evacuate their kids when the time comes. But you know, you can just forward it over to your mother too. And keep forwarding it. Until she GETS. THE. POINT.

There are many of these "See Montana" posters in the archive. For some reason, back in the day, the United States Travel Bureau was desperate to drum up some tourism for the state. You don't see this nowadays. Today's Montana posters probably would have a slogan like "Montana: We have fewer gun militias than you would expect!"