TOMS and University of Miami Release Shark Shoe in Time for Shark Week
Days before the national frenzy over Shark Week, TOMS released its newest design, the Shark Shoe, after more than a year of collaboration between RJD and the popular shoe company.
After participating in Summit Series, where young entrepreneurs come together and discuss ideas to better the world, UM organized a shark research trip for the folks at Summit in order to tackle the issue of marine conservation. On that trip was Blake Mycoskie, founder and head of TOMS.
Dr. Neil Hammershlag, director of the RJD Program, and his team who put together the research trip, approached Mycoskie with the idea for the Shark Shoe.
"As soon as we got back from the trip, we touched base with Blake's people and started to work on the shoe, and the group provided the design and we provided the content," Hammershlag said of the creative process.
|Shark Shoe by TOMS and UM RJD Program.|