Finding Nemo 3-D, and Why 3-D Filmmaking Is Not the Future

Categories: Film and TV
finding_nemo_3d.jpg
via imdb.com
In fairness, this guy probably looks awesome in 3-D.
Coming to your local megaplex this weekend is the Pixar masterpiece Finding Nemo, the delightful story of a father and son clownfish who become separated in the Great Barrier Reef. The movie, originally released in 2003, was a gigantic hit, and remains the best selling DVD of all time.

So why a recent film like this find its way back into wide release at the movie theater? The answer, of course, is 3-D.



Like every other astute Hollywood giant, Disney has paid close attention to the 3-D trend and realized there is additional revenue to be made from its existing properites, simply by re-relasing them in 3D in movie theaters. In the last year alone, we've seen Beauty and the Beast and The Lion King both re-released in 3-D. The cost of these conversions generally is in the $15 million dollar range -- a hefty sum for sure, but one that brings a sizable return.  For example, Beauty and the Beast made $45 million from its recent upgrade; The Lion King in 3-D earned $94 million. And that's just in the box office, without taking into account spikes in DVD, Blu-ray, and merchandise sales -- a big spike, considering these are already hugely successful franchises with existing merchandising in the high millions annually.

While that all does add up to serious money. But 3-D sales have dropped considerably in recent years. The average audience member will choose to see a traditional projection of a film over the 3-D projection the majority of the time, to avoid the premium ticket cost of 3-D. Most audience members know that not all films benefit from the technology. There are even 3-D haters across the board. The market is shrinking, and Hollywood knows it. Someday in the not too distant future, 3-D will once again return to the recesses of the movie makers' trick bag.

In the meantime, the moguls are squeezing everything they can out of it -- and many of us are gladly forking over fistfuls of dollars to see a virtual sneeze look remarkably real and close.

As an oft described "indie film guy," I find I'm often expected to find 3-D films utterly abhorrent, or at least to shrug them off as a gimmick. But this indie film guy (who doesn't completely hate Hollywood, by the way) doesn't necessarily hate all 3D films either. They just have to be done right.

My Voice Nation Help
2 comments
Sort: Newest | Oldest

Now Trending

From the Vault

 

Clubs

Miami Event Tickets
Loading...