DWNTWN Art Days: Inspiring Exhibits, Disappointing Attendance

Categories: Around Town, Art
misael_soto_picnic_blanket_dwntwn_art_days.jpg
via @misaelsoto, Instagram
Artist Misael Soto's giant picnic blanket was part of DWNTWN Art Days last weekend.
How does an annual arts festival define success? Clicks to a website? Seasonal subscriptions? The quality of the events produced? Attendance at these events?

If you were judging the first annual DWNTWN Art Days solely by the amount of people in attendance, particularly in relation to how hard the event was promoted, it's hard to call this inauguration anything less than under-performing. The coordination and execution of 50 events in two days, at several locations within a 20-block radius, was a commendable venture. But with so few Miamians taking part, we had to wonder whether the Downtown Development Authority (DDA) had wasted its time and resources.

First, let us say this: The DDA, through its Cultural Advisory Group, is committed to the artistic renaissance of downtown Miami. DWNTWN Art Days should get respect for both its concept and effort. Bringing together every cultural institution to promote the area is indeed an achievement.

It's just a shame so few got to see it.

The main problem, it seemed, was scheduling. Most DWNTWN Art Days events took place between noon and 5 p.m. on Friday and Saturday, giving most nine-to-fivers just a few hours to take part in the festivities. And on Saturday, the event coincided with Wynwood's Second Saturday Art Walk, a long-standing, habitual gathering for the same artsy types DWNTWN Art Days hoped to lure to its events.

Besides a handful of stay-at-home parents, a few tourists, those who work at night, and the unemployed, who can realistically attend any event ending at 5 p.m. on a weekday? Furthermore, out of all the Saturdays in a month, why compete with Second Saturdays in neighboring Wynwood?

We asked the DDA about this, and received this statement:

"The dates were chosen because this is what worked best for the participating organizations. We also felt it was the perfect timing to kick off the season. We have no interest in competing with Art Walk, and in fact think it offers the perfect synergy. We hope people explore all there is to do this weekend by way of arts and culture. But since it's the first year in existence, we are certainly welcoming feedback to adapt and evolve."


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2 comments
jjcolagrande
jjcolagrande topcommenter

Maybe the DDA can bring its cultural institutions to the people. For example, rent a tent or a booth at downtown music festivals; or better yet, coordinate a partnership or a curation exchange with the festival organizers..jus brainstorming

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