Local Designer Gustavo Alonso Wins Diet Coke Young Designer Challenge
Oh, thank you! My design was basically inspired by a femme fatale -- that's why her face is covered, because I wanted every woman out there to represent themselves as that girl. The Diet Coke girl has the colors and she's just really thirsty for adventure. She wants to get ahead in life, that's why you see her stepping out and all the bubbles are sort of like moving forward.
What was the T-shirt design process like for you?
It was really exciting. I had a Diet Coke while I was designing it. I just had to! I get inspired, by studying things in pieces. It's why the design has the colors of the Diet Coke and the lightness of the beverage was also inspiring. I just went with it, and that's how the girl with the read coat came about.
What's the best part of the prize for you? The money, right?
Well, aside from the scholarship I got to go to New York. I went to the Glamour Live party at The Box that was presented by Diet Coke and Glamour magazine. At the party, I got to meet the judges, a lot of people from the CFDA, and The Target team, which were really excited about the design. I also met the Diet Coke team. I met so many great people that night, that to me, that was the best prize of them all.
Also, the fact that my t-shirt is being sold at Target is such a wonderful thing to me. To represent such a powerful company and Diet Coke, I couldn't ask for anything better.
When can we expect to see a Gustavo Alonso runway presentation at New York Fashion Week?
Well, I'm currently enrolled at Miami International University. I graduate January 2013 and we'll have a fashion show at my school. Once I graduate, my goal is to get a job out there in the industry and hopefully with a great designer so I can get some experience. Then, my fashion show can definitely be at Fashion Week. That would definitely be another dream come true.
What fashion designers are you most inspired by?
I look at every designer out there as inspiring. I like to learn their techniques and I study them really well and that helps me in my designs. I look to art a lot and history--I love history so much. So I don't really have a preference in designers. I like to see the work of every single designer that's out there, pick the things from them that I like the most, and try to incorporate that into my designs. But I reinterpret them, that way I can be one of them as well.
Describe your style in three words.
Comfortable. Glamorous. Classic. Obviously with a modern twist because fashion has to evolve.
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