H&M Opens on Lincoln Road With Flo Rida, Chace Crawford, and Lots of Miami Love

Categories: Culture, Fashion
Can you spot Lisa Hochstein there in the back?
But the crowd got even more interesting, as we spotted ladies who lunch, well-known local photographers, and Miami's glitterati, basically, in tow for the shindig. (We can't wait to see that 65+ woman dressed in a Chanel suit carrying a Prada bag in her new H&M gear!)

The crowd seemed more curious to see what the Lincoln Theatre looks like now, rather than to actually wear the clothing sold therein. And for the most part, the space is completely transformed. H&M decided to give nods to the Art Deco era, sporting plenty of its trademark lines, palm tree and leafy wallpapers, and neon signs. Hello, this is Miami! Every store here looks like a scene out of Miami Vice, right?

The former stage (where performances took place in the past, obv.) now sports a 19-foot LED screen, where shots of models posing on black and white backdrops was looped. Flo Rida performed on that very stage last night -- with a very blingy mic, by the way. But is this a sign that H&M plans on hosting more performances in the near future? Only time will tell.

The store opens to the public today at noon. With two floors and over 24,000 square feet of space, we hope the lines won't get too insane for you. To celebrate opening day, H&M at Lincoln Road will offer the first 500 shoppers in line an Access to Fashion Pass, valued from $10 to $500, in addition to giveaways and opening offers.

H&M at Lincoln Road is located at 551 Lincoln Road. Store hours will be Monday through Thursday 11 a.m. to 10 p.m., Friday & Saturday 11 a.m. to midnight, and Sunday noon to 10 p.m.

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Location Info



551 Lincoln Road, Miami Beach, FL

Category: General

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Denise Ekendahl
Denise Ekendahl

i wish they had opened there too so we wouldnt be plagued by the rich

Tony Miller
Tony Miller

Great. Now the beach will be plagued by the scourge that is the cheap consumer. I wish they had opened in the design district right next to LV

Miami New Times
Miami New Times

We apologize in advance for putting that song in your head.

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