H&M Opens to Throngs of Shoppers in Aventura

Hannah Sentenac

H&M continued its South Florida domination with Friday's opening of a new location in the shopping Shangri-La known as Aventura Mall. With two massive outposts of the Swedish brand opening less than a month apart, it seems that no one can stop affordable fashion from infiltrating Miami.

Throngs of eager shoppers were lined up by the hundreds Friday morning to be the first to score sweet opening-day deals in the two-story megastore. Check out pics of the neverending line after the jump.

See also:
- H&M to Open Third South Florida Store in Aventura
- Inside H&M's Permanent Lincoln Road Store: An Accessories Boutique, $500 Giveaways, and More

Hannah Sentenac

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So how does the Aventura outpost stack up against the Lincoln Road location?

For one thing, they've got a kid's department.

Hannah Sentenac

"This is the only full concept store that has kid's. Our kid's department is one of the departments that has grown the most out of all our collections. There were a lot of people historically that didn't know we had children's," said Nicole Christie, communications manager at H&M.