Gathr Preview Series Brings Movie Premieres to Miami Before New York and L.A.
Wanna see that hot new film from Sundance or Cannes? Miami cinephiles often wait for months, even up to a full year, for buzzworthy movies to hit our indie screens. Oftentimes, U.S. theatrical premieres come and go in New York and L.A., while the wait continues in South Florida, as Miami film buffs keep their fingers crossed.
The Iceman, the first film in Gathr's Preview Series, screens tonight.
Enter the Gathr Preview Series, which tonight will host a preview screening of the Michael Shannon and Winona Ryder drama The Iceman. Working with major independent film distributors, including Kino-Lorber Films, Music Box Films, and Focus Features, the series will bring premiere films to the Miami area ahead of many major cities.
From his LA office, Gathr Films Distribution Consultant Richard Matson explained why a program such as this matters in today's age.
"Our perception of movies has changed in the Internet age," he writes via email. "Social media, blogs and the like give an outsized voice to the NYC and LA audiences and critics that get to see the movies first. We want audiences around the country to be able to participate in the discussion that shapes how we collectively perceive movies and defines how they make their way into the world."
Distributors have begun to notice Miami as one of the key cities with important voices, following the city's recent renaissance of art house theaters competing for important independent films. The 2-year-old O Cinema, which opened a second theater in Miami Shores only last year, will be the venue for this series of exclusive films.
"Miami is such a uniquely diverse community - it's a perfect fit for our mission of adding new voices to the movie discussion," notes Matson. "Miami is actually one of the bigger cities in the program. We're extending the series to much smaller communities like Mobile, Little Rock, Tallahassee and Bellingham, WA."
He adds that O Cinema was a no-brainer for the series. "We want to create a really unique cultural opportunity in these communities," Matson states, "and that's what O Cinema has been doing in Miami for the last several years. It's one of the best art houses in the country. When we were designing the Preview Series, we looked for theater partners that know how to communicate with and introduce new ideas to their audiences that are willing to take risks with their programming, and elevate the movie-going experience."