Mara Hoffman and CM Cia.Maritima at Mercedes-Benz Fashion Week Swim: From India to Disco

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photos by George Martinez
Behind the scenes at Mara Hoffman.
Surviving Swim Week is all about knowing how to conquer the elements, so as day three rolled along, we thought we were ready: hydrated, well rested and decked out in breathable cotton. This is survival of the fittest, after all. By the last show of the evening, Cia.Marítima, stragglers were stumbling in, half intoxicated, half exhausted.

Still, despite the humidity factor and the show delays, things were running like a well-oiled machine. And as writers rushed into The Restaurant Michael Schwartz for a quick bite between shows and Real Housewives cut the pleebs in line, we got it: This hurried feeling is part of the adrenaline rush that's typical of Fashion Week in Miami. And as New Yorkers and non-natives learn to love Miami time, we're starting to realize we're all in this five-day rat race together.

See also:
- Full coverage of Mercedes-Benz Fashion Week Swim
- More photos from Mercedes-Benz Fashion Week Swim

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Mara Hoffman
The most anticipated show of the week, Mara Hoffman never seems to disappoint. Sure, she's been dubbed a one-trick pony by few, but her Resort collections carry one resonating element: The wow factor.

This year Hoffman strayed--ever so slightly--from her trademark prints for a taste of India. Think: elephants, cartoon snakes, intricate hair adornments, bindi'd foreheads and those sassy dresses that we've grown to love. In some cases swim tops seemed to float on the models; the looks were that effortless, yet so put together.

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Standout looks: The underwire bustier top with the lattice high-waisted bottom. So many unexpected touches! Also the macramé one piece in neon coral: va va voom!

We could do without: The garlands print. Though we appreciate the attempt at pushing the envelope, if it ain't broke, why fix it?

The Vibe: Glamorous globetrotters ready for the beach.

Cute Factor: The accessories and added little touches, like weekender beach bags, and tassles on heels.

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Location Info

Raleigh Hotel

1775 Collins Ave., Miami Beach, FL

Category: General


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