Miami Breaks the Guinness World Record of Most Selfies Taken in One Hour
Are selfies the ultimate expression of narcissism? Maybe. Some psychologists have even linked the vexing fad to serious mental health issues. But for #missionsmile and Indiana-based lifestyle vloggers Mark E. Miller and partner Ethan Hethcote, that's all a bunch of bull.
Photos courtesy #missionsmile
"The act of taking a selfie is showing how happy you are," a topless Hethcote firmly told Cultist in front of Ocean Drive's kingdom of drag queens, The Palace. "It's showing that happiness and spreading it."
In fact, the company and the two YouTubers like selfies so much that they decided to set a world record of taking the most selfies in one hour on South Beach's solemn shores for the launch of the #missionsmile movement. The claim to conquer even caught the attention of the official judge of all things holy-shit-did-that-really-just-happen, Guinness World Records.
The record-breaking task might sound easy, but there were rules placed to achieve the highest level of self-indulgence.
"The way this works is it's not just one person taking photos of themselves, but they have to have a different person in each photo that they take," explained Official Guinness World Records adjudicator, Kimberly Partrick. "The challenge is about getting engagement from the crowd wherever you are."
And boy, did she mean challenge.
"I'm truly out of breath right now," Miller, a recent graduate from Ball State University said after running from beach-dweller to beach dweller, taking selfies with each and every one of them from 12th Street all the way to 9th.
Though taking selfies proved an impactful way to launch #missionsmile, the hashtag touches on much more than just cellular self-portraits. Its sole purpose is to make people do just as its hashtag states - smile.
"#missionsmile is a movement of the people," Miller confirmed. "We're trying to get people to smile more. Anyone can be involved. The easiest way to do it is going into the site and you can accept 'missions' or acts of kindness." Paying it forward, so to speak.