iPic, Luxury Movie Theater Serving Food and Beverages, to Open in North Miami Beach

Categories: Film and TV

ipic_boca_premium_seats_credit_ipic.jpg
All photos courtesy of iPic
Things are looking up for Miami moviegoers. Last month, Miami Beach passed an ordinance that would allow its Regal South Beach theater to sell booze to patrons. And now, North Miami Beach moviegoers are due to get their own luxury film-watching experience.

iPic, a chain of upscale movie theaters serving food and drinks and offering amenities like large, plush recliners and blankets, will open at the Intracoastal Mall in 2015, developer Michael Dezer told the Miami Herald.

See also: South Beach Movie Theaters Can Now Legally Sell Booze

iPic will go into the former Intracoastal 8 theater at the western side of the mall, requiring a complete gutting and renovation to implement services such as a wine bar and lounge to complement patrons' trips to the theater. It's part of an overall move to take the mall to a higher level of luxury, Dezer told the Herald, which also includes bringing in a branch of Epicure Market and other high-end shopping.

ipic_snack_bar_credit_ipic.jpg
iPic's concessions, upgraded.

If you're reading this in Miami, the closest iPic theater to you is in Boca Raton. Patrons there, of course, are no stranger to luxury experiences. So it's probably not a surprise that Boca audiences seem to love the concept, giving it 4.5 stars on Yelp with reviews like "once you come here you will never be able to watch a movie in another theater again."

But as with other upscale movie theaters in the Miami area, such as Cobb Cinebistro at Dolphin Mall, there is one common complaint: the price. Movie theaters are already notoriously expensive; add food and drinks to that experience, especially ones at jacked-up theater prices, and things can get expensive quickly. Ticket pricing has not yet been announced for North Miami Beach's iPic, but today's prices in Boca start at $14 for standard seating (or $12 if you're an iPic member); you can tack another $10 onto that if you want the "premium plus" experience that includes a recliner, blanket, and pillows. And again, that's before you get to the food.

But as movie attendance continues its decline across the nation, due in part perhaps to audiences' bad experiences at traditional theaters, maybe patrons are ready to pay a little extra for the premium film experience, saving up and splurging on the movies they really want to see.

"This will actually transform the movie experience into an ultimate night out," Dezer told the Herald. "Now, you go to the movie and have popcorn, and you go. This is a whole different experience."

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iPic's North Miami Beach location is the first of three luxury theaters the company plans to open in Miami-Dade.

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Location Info

Map

Intracoastal Mall

3701 NE 163 St., Sunny Isles Beach, FL

Category: General


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91 comments
John Cara
John Cara

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Alex Anico
Alex Anico

The problem I've noticed when people combine the fine dinning and movie experience is that many are not used to drinking and watching a movie and they go overboard and get drunk and pass out midway through the film. I lost count of how many times I've gone to cinebistro and I see some dude order a ton of drinks like they've never seem liquor before and then they pass out snoring... Can't wait for this place but seriously people you don't gotta slam five drinks to watch a flick...

Emahn A H Sanchez
Emahn A H Sanchez

True! Darline Zaman We will probably still go to the one in Boca.

Mary Lane
Mary Lane

You have got to be kidding Snore!

David Sarnoff
David Sarnoff

I have a huge flat screen and blankets at home and Netflix ! And I can order in gourmet pizza. Who needs this nonsense ? I guess there's a sucker born everyday. It's a novelty ! How much REPEAT business is the big question. Guess it might be good to hire the whole place out for big parties with friends for those who don't have a home theater !

Bird Lady
Bird Lady

Brendasellsmiami Brendasellsmiami

Greg Olson
Greg Olson

You can do this already at Cine Bistro at Dolphin Mall!

Janessa Reyes
Janessa Reyes

si luv ... why wait. theres one in Boca!! i loooove it!! we must take u then Marc Vazquez

Ricardo Benitez
Ricardo Benitez

Because god forbid ppl go to the theaters to enjoy a movie. We need recliners and a meal as an incentive? R.I.P. Intracoastal and old school movie theaters

Chris Schaaff
Chris Schaaff

Theresa McMasters, now you'll be able to go if you ever go down to the 305

Leslie Lookabill Dettman
Leslie Lookabill Dettman

They should open up an IPIC at Riverfront in Fort Lauderdale will all the new residential building being built downtown!

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