Miami's Hispanic Audiences Deserve Better Representation on the Big Screen

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Marvel Studios
Captain America, one of this year's biggest hits with Latino audiences.
Practically every day this month, I've found myself getting into arguments with someone about how important representation is in media. As many studies have shown, not everyone who goes to the movies or watches television is a generic upper-middle class, straight, white cis male. But when you get down to it, isn't that the only thing we see on the big screen?

Yesterday, Entertainment Weekly posted a list -- five things Hollywood learned about Latino moviegoers this summer -- that looked into the way that Hispanic audiences spent their money at the movies, and what movies they went out of their way to watch. Unsurprisingly, it showed that Latino audiences accounted "for at least 20 percent of ticket sales opening weekend for the highest-grossing movies in May and June." Those of us here in Miami who go to the movies could have easily told you that just by stepping into the line for tickets at any theater.

Being one of those people who buys tickets in Miami theaters, very often I might add, I've come to be frustrated by the selection more often than not. I don't see myself on the screen, or in many other mediums of media. Hollywood, especially, doesn't have much of a place for Latino actors unless they long to throw them into the same boring stereotypes we've seen time and time again. As the article states, we're always "cast as criminals, law enforcers, cheap labor, and hypersexualized beings."

Let's be real Miami: that's not us. It's embarrassing that that's all that is thought of us. Women especially are starved for representation, and yet Latina moviegoers make up a greater part of movie audiences "this summer than any other age or ethnic group." Take a look at some of the summer films that are mentioned that Latin American audiences go watch.

Transformers: Age of Extinction: a lot of robots (some of which are painfully racist caricatures), frustrated white men and one constantly victimized white woman go to China, where everyone knows martial arts.

Godzilla: every person of color is meaningless as long as the giant monster and the white guy who saves the day are at the forefront of the film. Women are reduced to dying or being nurses to the dying.

Dawn of the Planet of the Apes: Lead characters are a bunch of apes and a white dude. Women are, again, reduced to dying or being nurses to the dying.

If anything, of the films listed, Captain America: The Winter Soldier does the most for racial diversity, as well as the inclusion of women. Captain America fleshes out Scarlett Johansson's Black Widow by making Natasha an actual human being instead of solely an ass-kicking sex-object, and also features an African American protagonist in a supporting role (Anthony Mackie's delightful Sam Wilson).

Sure, some of these films are entertaining, but what kind of person likes being constantly assaulted by images that tell them they only exist to be sexualized, criminalized, or turned into a punchline? I doubt that there are many out there. So why aren't we done settling for this? As the people who are told constantly that we are the minority, even though we make up such a massive number of ticket sales, aren't we done settling for never seeing ourselves on screen?


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9 comments
Frank Castle
Frank Castle

i agree with the article, there should be more latino characters, as long as they are NOT cuban

Miguel Angel Gonzalez Cañas
Miguel Angel Gonzalez Cañas

How many non-hispanic whites watch novelas? On the other hand hispanics account for 20% of movie goers. The article does make sense, but is not something that important when we have wars going on in other parts of the world.

Michael DeFilippi
Michael DeFilippi

I agree with Marie's comment above. This is an absolutely ridiculous article.

Marie Annoual
Marie Annoual

This is ridiculous. Thats like me arguing that there isnt enough non-hispanic white representation in novellas. Its ludicrous so complain that people arent writing movie scripts the way YOU want them too. Some writers envision latino characters some do not. Its just the way the writing process is.

Alex Anico
Alex Anico

I don't think I deserve anything based on being a Hispanic.

GodardsTwin
GodardsTwin

a large portion of this article is spent talking about women in general, not specifically Hispanic actors (men or women). it also shows that a large portion of Hispanic movie-goers just like watching big action -- mostly crappy -- summer flicks, so I'd guess they are not overly concerned with the socio-cultural makeup of 'Transformers 5' or whatever that one was. and I suppose 'delightful' is one way to describe Mackie's lackluster performance in 'Winter Soldier', probably the most forgettable character.

Will Iam
Will Iam

No, why ruin a good thing.

DRAKEMALLARD.0
DRAKEMALLARD.0 topcommenter



it like Univision and Telemundo shows with White, more light-skinned actors living the lap of luxury, all we need to do is look at popular culture: Latinos promote whiteness more than ever. They sell a world of whiteness, and have done so for decades. And that is wrong.”

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