Laser Lapel: Meet the Miami Bro Clubbing Accessory of the Future

Categories: Fashion

laser_lapel_1.jpg
Courtesy of Laser Lapel
Popped collars? Too '90s. Designer watches? Trying too hard. Slotted sunglasses, Kanye-style? You must be kidding.

These accessories are for the clubgoing douchebags of yesteryear. But for the Miami bros of the future, the next big thing in club fashion is here. And it'll literally get you lit.

Feast your eyes on Laser Lapel, an LED accessory for your suit jacket that adds backlighting to your lapels. Founder Luke J. Flint hopes it'll take the Miami club scene by storm.

See also: Top Ten WTF Moments at Miami Fashion Week

The product is simple: A string of LED lights that attaches to the underside of your suit jacket lapel. But its effect is more complex, transforming the wearer into a neon-hued beacon of bro-ness. It's basically the menswear version of an Ocean Drive hotel sign. It costs $20, shipping and handling included. It has an all-caps, vowel-free hashtag: #LZRLPL. And it's the only way to ensure that you're the fanciest guy at Ultra this year.

Naturally, a product like this deserves representation in Miami. Flint, a commercial real estate broker living in Louisville, Ky. (and the guy posing in the white seersucker suit in Laser Lapel's promotional materials), says that eventually Laser Lapel will open offices in Miami.

"With all the lights, culture, and booming club scene, [Miami] is the best place for the product," he tells New Times via phone.

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The product certainly seems to trade on Miami stereotypes of luxury cars and sexy women, especially in the promotional video above. But when asked about the seemingly random shots of cars and skylines, Flint laughs.

"You're not the first person to say that. Someone asked me if I was selling cars," he admits. "I was hoping to drive home the fact that everything cool has LED lighting -- even the brand new Mercedes. The whole emblem lights up with backlighting.... I was trying to drive [home the point] that cars and buildings, everything cool now has LED lighting."

Can't argue with him there.


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45 comments
Terry Williams
Terry Williams

Love Miami, love the Miami scene, but this screams I'm a douche bag!!!

MC Round
MC Round

Michael Redondo hahahaha!

Scott Wesley
Scott Wesley

Matthew Philip Kunkle Jeremy Bailey Natalie Heredia Phuong Nguyen This style is old. My cousin had those lights on his Escalade in the early 2000's.... Catch up with the times.

Brian Schiffhauer
Brian Schiffhauer

The whole purpose of buying and wearing a nice and/or expensive suit ensemble is to look good and stand out. A 20 dollar LED string is just redundant/ trying too hard.

Matthew Philip Kunkle
Matthew Philip Kunkle

I'll stick to my homely yet stylish plaid Natalie Heredia but Jeremy Bailey and Scott Wesley must get one

Natalie Heredia
Natalie Heredia

Who's bro birthday is next..? Jeremy Bailey Scott Wesley Anthony Vitnell Matthew Philip Kunkle Christopher Hahn Jason Oestreicher

John Tuttobene Jr.
John Tuttobene Jr.

That is hands down the worst commercial I have ever seen. Ever after having an idea of what the ad was about I still didn't understand it after watching it. It would be nice to use real pix of the lights and maybe some video

Karim Correa
Karim Correa

Braulio this will be your bday gift this year

miamiperson
miamiperson

Aw I think it's sweet! Great to see young entrepreneurs! Though, the market seems a little off since the fashion in Miami cannot afford to regress any longer.  So I think this product should best be left for the young teens in Miami who want to mimic the club scene - even the girls can rock it! (not grown men please)

Frank Grande
Frank Grande

Just when I think I've seen the douchiest of the douches, I see this.

Breechay DaVinchay
Breechay DaVinchay

With Naomi Preston on this. Staff only or simply award it to the highest paying client of the night.

Naomi Preston
Naomi Preston

that sux to be LL for their roll out PR. Not that I was asked, but the idea would prob be better geared to club staff. It's a bit much for Joe Blow.

Laser Lapel
Laser Lapel

This article is not at all what I expected after being interview via telephone yesterday, we don't want to be thought of as a "sleazy" product, we only want the Lapel to be seen as a fun upscale men's accessory to wear for a special night out on the town. I have an uncle in Boca and an Aunt who lives in Admiral's Cove in Jupiter; I love South Florida and have been there dozens of times, we thought it would be a really cool place to launch the unique accessory. Everyone is obviously entitled to their own opinion, we are on Kickstarter if anyone is interested: https://www.kickstarter.com/projects/lukejflint/laser-lapel-lzrlpl

Todd Rondone
Todd Rondone

the tragedy is those douches score at an alarming rate.

Michael Lemme
Michael Lemme

Bwahahahaha. God Miami, what happened, you use to be so cool. It kills me to see what they are doing to you!

Hector Garcia
Hector Garcia

um there's tacky and then theres this..lol..dont you think the jersey shore did enough to downgrade miami fashion some years back.. why do we have to re live this tragedy once again!!..

Jonathan Bergeron
Jonathan Bergeron

They might as well just walk around with a neon "Bates Motel- Vacancy" sign around their neck; just be who they truly are.

Ben Spiro
Ben Spiro

Got halfway thru the article before my brains cells started to die

Cary Gonzalez
Cary Gonzalez

"When the lights went dark, everybody was staring," he says. Of course. It's not often that you find a douche wearing led lights at a Katy Perry concert unless he's a 13 year old girl.

EzƦă VɅǹ
EzƦă VɅǹ

This is fantastic. They never let me wear my clown outfit into clubs so this is the next best thing.

demoroman88
demoroman88

How much money did they pay y'all to run this ad? 

PinkDucky
PinkDucky

Agree! Market to club staff & within the hospitality industry.

pod_nt
pod_nt

You guys are just catering to the lowest common denominator and adding yet another chip in the wall and bringing the downfall of society. I really hope you are proud of yourselves. Instead of lining a suit with tacky ChiCom-made LED strips, you could have focused your efforts on something more meaningful to society, like maybe using your marketing efforts to further education in urban areas or bringing clean water to the Third World.

macastro
macastro

Your garment still says "Hey, I'm a club douche"

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