Sometimes, it ain't easy being sexy. In October, organizers from the first-ever adult-themed mud run announced it would switch locations from central Florida to Virginia Key. Now, the event is tweaking its brand in an effort to foster connections with more companies, according to founder and organizer Kelly Perez.
"Because the name 'X-Rated Run' was rejected from LivingSocial and Groupon, [it] prevented us from forming partnerships with some sexual health organizations -- and based on emails received -- people assumed we were a naked run," Perez told New Times this week. "We were forced to change the 'name to 'The X Run.'"More »